Sobre a All Nutrition
A All Nutrition foi fundada no Chile em 2004. Ela opera em 34 lojas físicas e num site de comércio eletrônico. Com uma paixão pela saúde e bem-estar, a All Nutrition consegue oferecer a cada indivíduo experiências exclusivas, além dos produtos mais inovadores para melhorar sua qualidade a vida.
Fundada em: 2004
Número de lojas: 34
Opera em: Chile
Número de funcionários: 180
Um grande ponto de dor para a empresa foi a saída na página Categoria (os usuários que visitam a página Categoria mas saem antes de chegar na página do produto).
A Insider recomendou um banner de intenção de saída com uma recomendação personalizada (mistura de dois produtos). Quando o usuário mostrar uma intenção de saída da página de categoria, um banner com recomendações de produtos é exibido com testes A/B informado por dois algoritmos: Mais vendidos e Melhores descontos. Os mais vendidos tiveram um aumento de 12,67% e foram os campeões.
Como resultado dos testes A/B da Insider, a All Nutrition viu 12,67% de aumento na taxa de conversão.
A All Nutrition queria destacar o recurso de busca para aumentar as taxas de conversão.
A plataforma fácil de usar da Insider possibilitou que a All Nutrition fizesse teste A/B em diferentes cores no motor de busca para determinar quais atrairiam mais usuários e aumentavam o uso.
Como resultado das recomendações de testes A/B da Insider e experimentos, a All Nutrition viu 8,03% de aumento na sua taxa de conversão.
A All Nutrition tem quatro segmentos de usuário definidos. A empresa precisava conseguir identificar precisamente quem eram esses usuários para personalizar sua experiência conforme o caso.
Com a Insider, a All Nutrition criou uma pesquisa que identificou o segmento do usuário. Tendo implementado isso, começaram a personalizar o site com base nos segmentos de usuário - por exemplo, personalizando o primeiro banner que o usuário vê quando chega na página inicial do site.
A All Nutrition coletou feedback dos clientes perfeitamente e aplicou essas percepções para melhorar a experiência do cliente. Com isso, viram o CTR subir até 170%.
A All Nutrition estava tendo problemas para engajar usuários ao saírem do site. Precisava de uma solução para trazer os usuários de volta ao seu site e aumentar a taxa de conversão.
Para inspirar os usuários a voltar ao site, a All Nutrition decidiu usar o e-mail como seu canal de comunicação. Com a ajuda da Insider, criaram campanhas de e-mail segmentadas e automatizadas, inclusive newsletters.
Como resultado das suas campanhas de e-mail relevantes e personalizadas, a All Nutrition viu uma taxa de opt-in de 21% e 1,7% a mais na taxa de conversão no e-mail que a média do site.
"Trabalhar com a Insider tem sido recompensador. A equipe é muito focada no serviço e busca melhorar continuamente. Eles têm uma abordagem analítica estratégica muito valiosa que resulta em propostas contínuas sobre como aproveitar as ferramentas da Insider e melhorar os resultados do seu negócio.”
Cesar Esposito
General Manager
Solutions
Essential Guides
Enterprise CDP, Cross-Channel Marketing, Personalized Customer Experience, WhatsApp Marketing, Email Marketing Platforms, Customer Data Integration, Market Segmentation, Journey Orchestration Platforms, Customer Journey Analytics, Recession-Proof CX Strategies, Migrating vs. Remaining
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