Holidays are a great time to ramp up mobile marketing efforts because users are typically enjoying some leisure time and using their mobile phones more actively. Considering 4Fun.tv’s user base consists mostly of teenagers, school holidays provide the perfect opportunity to drive greater app engagement with segmented push notifications.
As a result of Insider’s personalized push notification campaign, 4fun.tv was able to achieve higher app engagement with an 8.48% increase in push open rates and a 293% conversion rate uplift.
“Thanks to Insider we have gained an opportunity to target our app users in relevant and unique ways. Insider empowers marketers to build and deliver effective communication, increasing engagement and app usage. Advanced segmentation and dynamic personalization solutions deliver incredible results.”
Digital Media Director