What would a world without third-party cookies mean for businesses?
In 2020, Google announced that third-party cookies will become obsolete over the next two years. This was followed by Apple than announcing that it would start restricting the use of its mobile device ID, known as ID for Advertisers (IDFA), in iOS apps. Digital marketers have long used these identifiers to target, timing, measure, and personalize their campaigns.
In a world where third-party cookies are disappearing, how can marketers continue to deliver the most relevant and personalised messages in the new digital world?
Join Insider in a roundtable as we discuss
⦾ The impact of digital world to our current ecosystem
⦾ Preparing for a quickly evolving digital landscape
⦾ How businesses can still thrive without third-party cookies with the rise of first party cookies
10:00 Arrival & Refreshments
10:30 Presentation: Digital 360
11:00 Group Discussion
11:45 Peer Speed Networking
With over 20+ years in growth marketing roles in Asia Pacific, based in Singapore. Charles currently leads the Growth at Insider managing Singapore, Malaysia and Hong Kong. Prior to Insider, he was VP of Socialbakers managing a team of QBSR’s and non QBSR’s in Singapore and Australia.
Previous roles also included the Chief Revenue Office of SaleCycle, a leading global SaaS e-commerce re-marketing platform, for Asia Pacific. Prior to that he was founding team at SmartRoam, developing the award winning iPhone and Android application ChatTime.
Insider’s mission is to empower marketers and eCommerce leaders to deliver compelling, personalized customer experiences, as unique as your brand.
The platform connects data across channels and predicts future behavior with AI to deliver personalized cross-channel customer experiences – from a single platform, with the fastest time to value.