Deliver months of impact in minutes with Sirius AI™

Leading AI platform for Customer Engagement combining Agentic AI, Generative AI, and Predictive AI to deliver exceptional outcomes while making marketers feel truly unstoppable.

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Deliver trustworthy, relevant experiences on autopilot

The world’s most comprehensive AI solution for customer engagement. Sirius AI™ helps leading brands achieve higher productivity while driving more revenue and ROI.

Agentic AI

Drive outcomes autonomously

Purpose-built agents to deliver superior customer engagement through human-like conversations

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Generative AI

Increase productivity and efficiency

Automate segment discovery, journey creation, content and image generation with simple prompts

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Predictive AI

Anticipate future behavior

Target based on preferences and behavior with ready-to-use segments and recommendations.

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“With Insider’s powerful AI, we were able to engage our users to take the step from browsing to purchasing—all because they received more relevant and personalized offers. We were able to see a 25% increase in conversion rate in just one week.”

Digital Marketing Director
AS Watson Group

Agentic AI

Deliver superior engagement with autonomous agents

  • Drive shoppers to buy with Shopping Agent

    Turn your web search engine into an intelligent answer engine with emotionally resonant, personalized conversations.

  • Deliver faster resolutions with Support Agent

    Build lasting loyalty with an always-on, human-like agent powered by CDP, CRM, and other customer data sources.

  • Fuel precision and performance with Insights Agent

    Deliver superior customer engagement with actionable insights, performance trends, and precise recommendations

Meet our agents

Generative AI

Work smarter, achieve more

  • Discover profitable segments 30X faster

    Input your use case and expected outcome, then let Sirius AI™ create ready-to-use segments for your business goal—whether it's engagement, conversions, or both.

  • Craft journeys in a fraction of the time

    Let Sirius AI™ auto-generate cross-channel journeys optimized to achieve your goal. Remove the guesswork and let AI build journeys with the highest likelihood of success.

  • Build campaign content in seconds

    Create click-worthy email subject lines and engaging content with a simple prompt. Sirius AI™ automatically customizes messages to the channel and required outcome.

Predictive AI

Maximize impact with AI-powered precision

  • Predict user intent in real-time

    Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions..

  • Deliver tailor-made product recommendations

    Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

  • Be where your customers are

    Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

Conversational AI

Build trust, detect intent, automate conversations

  • Engage in two-way conversations on WhatsApp

    Powered by Open AI, Sirius AI™ allows brands to engage in conversations on messaging channels like WhatsApp. Use brand guidelines to ensure consistency and confidence in your bot’s tone of voice.

  • Understand intent with advanced NLP

    Sirius AI™ understands the intent and context behind any customer query, using advanced NLP, intent classification, and precise entity recognition to ensure customers get what they’re looking for.

How Allianz used Insider’s AI-powered segmentation to deliver ROI in days

“Insider gives us the unified customer view we were searching for. The platform offers real-time server-to-server integration and an encrypted identification approach, which gives us the security and freedom to create precise AI-powered segments and use them to build better customer journeys.”

Head of Marketing at Allianz

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Trusted by marketing teams at 1,200+ brands, from high-growth businesses to global enterprises

Hande Cilingir,
Co-Founder & CEO, Insider

For many brands, achieving true personalization – a totally unique experience per person – remains a challenge. This is largely caused by unmanageable workloads and the amount of manual effort required to execute customer journeys.

Insider’s patent-pending AI solutions are designed to make marketing teams more productive and efficient, while helping them reach new levels of growth with high-performing customer experiences. Sirius AI™ is the world’s most comprehensive end-to-end AI solution for customer engagement.

For many brands, achieving true personalization – a totally unique experience per person – remains a challenge. This is largely caused by unmanageable workloads and the amount manual effort required to execute customer journeys.

Insider’s patent-pending AI solutions are designed to make marketing teams more productive and efficient, while helping them reach new levels of growth with high-performing customer experiences. Sirius AI™ is the world’s most comprehensive end-to-end AI solution for customer engagement.

Hande Cilingir,
Co-Founder & CEO, Insider

More Sirius’ly smart features

Sirius AI™ packs in features that enable end-to-end automation and simultaneously provides strategic inputs to automate every stage of customer experience creation.

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences

Autocomplete for journeys

Autocomplete journey paths to result in the highest engagement and results

Image content generation

Reduce design dependency and create relevant visuals for your campaigns in seconds

Language support for localization

Automated translations to generate multi-language messages effortlessly

Content scoring & recommendations

Get your messages scored based on past performance and leverage alternate content where needed

Drag and drop content generator

Automate content generation for your emails easily using Sirius AI drag and drop block

Smart selection for journeys

Automatically choose the starter element for journey based on the use case and preferences

Autocomplete for journeys

Autocomplete journey paths to yield the highest engagement and results

Image content generation

Reduce design dependency and create relevant visuals for your campaigns in seconds

Language support for localization

Automated translations to generate multi-language messages effortlessly

Content scoring & recommendations

Get your messages scored based on past performance and leverage alternate content where needed

Drag and drop content generator

Automate content generation for your emails easily using Sirius AI drag and drop block

Secure AI built for enterprise-scale

Trusted by 1,200+ leading brands, Insider supports marketers worldwide with more than 7 billion AI-based predictions each month. Sirius AI™ works in real-time, prioritizing customer data privacy and security through strong encryption and access controls. Sirius AI™ also complies with data protection regulations to ensure sensitive data is kept safe and secure.

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Frequently asked questions

Generative AI refers to a class of artificial intelligence models and systems that have the ability to generate new content, such as text, images, or even audio, that is similar to, or in some cases indistinguishable from, content created by humans. These models are designed to learn and understand patterns and structures within the data they are trained on and use that knowledge to produce novel outputs.

Generative AI works by employing various machine learning techniques to learn patterns and structures within a given dataset and then using that learned knowledge to generate new, similar data.

Generative AI for CX means that you use a prompting process to automate different aspects of your customer experience, such as generating campaign text, images, customer journeys, or building segments. 

Predictive AI, also known as predictive analytics or predictive modeling, refers to the use of artificial intelligence (AI) and machine learning techniques to analyze historical and current data in order to make predictions about future events or trends. The goal is to leverage patterns and relationships within the data to forecast outcomes and take proactive actions based on those predictions.

Predictive AI transforms customer experience by leveraging data analytics for personalized marketing, customer segmentation, and churn prediction. It anticipates support needs, facilitates dynamic pricing, and powers recommendation systems for tailored interactions. Predictive models also enhance fraud prevention, analyze feedback sentiment, and optimize the customer journey. Businesses leverage these insights to refine inventory management, ensuring product availability. In summary, predictive AI optimizes every touchpoint of the customer journey, from marketing and sales to support and feedback, enabling proactive strategies that improve satisfaction and loyalty.

Conversational AI refers to artificial intelligence systems designed for natural language interactions. It enables machines to engage in conversations, understand user input, and provide meaningful responses. These systems, often powered by technologies like natural language processing and machine learning, are used in chatbots, virtual assistants, and voice-activated applications. 

Conversational AI aims to simulate human-like conversations, facilitating communication between users and machines across various platforms and devices. It finds applications in customer support, information retrieval, and interactive interfaces, enhancing user experiences by enabling seamless and context-aware interactions through spoken or written language.

Conversational AI enhances customer experience by providing seamless and instant interactions. It enables personalized and context-aware conversations, addressing queries, and offering assistance in real time. Chatbots and virtual assistants powered by conversational AI streamline customer support, providing 24/7 availability. With natural language understanding, these systems grasp user intent, making interactions more intuitive. By automating routine tasks, offering quick responses, and adapting to user preferences, conversational AI optimizes customer engagement, contributing to overall satisfaction and loyalty.