Kirsty Liu
Dec 10, 2021
Kirsty Liu
Dec 10, 2021
Insider’s AI-backed software packs a powerful punch with an extensive display of features. But for some of the simpler websites and merchants on Shopify, we understand that our exhaustive list of features may not be required. So how do we still provide our signature Insider excellence through more simplified delivery? With a simply awesome, potent plugin on Shopify of course! In under five minutes, our Shopify plugin integrates handily into your website functionality. From there on, in about ten days, it delivers fast results.
With Insider’s plugin, you can start collecting user data across varying channels, both offline and online, and start customizing user profiles with this accessible data. The plugin also uses AI to understand cross device identity to create a well rounded, complete user profile.
The fascinating aspect to this data gathering is your ability to now track anonymous users seamlessly and tailor user profiles without requiring specific contact information. In leveraging this data, you can also build engagement with these unknown users, rather than identified ones alone.
As the Insider plugin amasses data from across all your composite channels, it begins segmenting them into various categories. From that, it intelligently predicts user behavior and actions, anticipating which ones could create smoother, conversion-designed customer journeys .
Examples of segments that this savvy feature can identify include product/content affinity, likelihood to purchase and churn.
After zeroing-in on various user intents, our personalized, 1:1 features allow you to engage with these customers in unique, relevant ways. Your website is readily optimizable for maximum impact through our A/B testing, NPS & survey tools. Namely, with increasing user data, our AI-backed recommendation engines become smarter and sharper with each user event, as they facilitate more intelligent on-site and in-app recommendations.
As a linchpin, Insider’s Architect is the thread that weaves all your channels and communication functions. This machine-learning-enabled builder helps create seamless, cross-channel customer journeys,customizable per your needs and instructions. Additionally, tried and tested templates are available for use, if scratch-made customer journey seems daunting.
Now, let’s preview how EveryHuman applies this plugin to garner sales, drive revenue and significantly improve the product discovery flow process.
After zeroing-in on various user intents, our personalized, 1:1 features allow you to engage with these customers in unique, relevant ways. Your website is readily optimizable for maximum impact through our A/B testing, NPS & survey tools. Namely, with increasing user data, our AI-backed recommendation engines become smarter and sharper with each user event, as they facilitate more intelligent on-site and in-app recommendations.
As a linchpin, Insider’s Architect is the thread that weaves all your channels and communication functions. This machine-learning-enabled builder helps create seamless, cross-channel customer journeys, customizable per your needs and instructions. Additionally, tried and tested templates are available for use, if scratch-made customer journey seems daunting.
Now, let’s preview how EveryHuman applies this plugin to garner sales, drive revenue and significantly improve the product discovery flow process.
Changing the Human Game with Insider
After speaking with an Insider representative, Matthew Skerritt, EveryHuman’s founder, got that integrating Insider within its functionality is a simple process scored within minutes, and little technology investment. Matthew also appreciated the regular, localized support on-hand, sign up is easy for any platform!
Above all, Matthew estimated that with Insider, it is not just a great product that he gets, but also a dedicated team to run it and execute on it, with only about an hour per week of work needed from EveryHuman.
For the EveryHuman’s website, Insider’s three main goals included driving product discovery, lifting conversion rates and improving AOV. To accomplish these, the Insider team recommended Web Push and Onsite Personalization to provide ready solutions.
A browser-based notification system, Web Push allows you to access an otherwise-unknown audience and further helps your business communicate personalized conversations without requiring specific emails or phone numbers. For EveryHuman, Web Push has done a fantastic job of gaining back customers who had abandoned carts using timely push notifications. Other Web Push uses have been to push in-stock and price-drop alerts.
EveryHuman uses a variety of onsite personalization templates for different audience segments thereby optimizing various intents and behaviors, including:
EveryHuman displays two main types of social proof: products with high traffic volumes and products with high conversions. Using these, EveryHuman seeks to reassure its visitors, rather than create a sense of urgency or scarcity. This abundance-mindset reassurance helps customers make informed choices that they appreciate have been made by many like-minded shoppers.
By now, it is widely recognized that site search accelerates conversion rates. An optimal onsite search experience encourages visitors to shop and convert. If a website offers a poor search experience, it’s been found that as much as 68% of visitors will not return.
Using Search Assistance, Insider helps EveryHuman enhance their search experience by making it easier for customers to find products they are looking for in faster time, with less keystrokes.
Upon detecting a visitor’s exit behavior, Insider displays relevant messaging in various formats, designed to encourage them to remain on the website for longer and check out something that would be interesting for them. This display can be high-performing, best-selling products, other relevant product categories, or any other custom message that EveryHuman would like to display for them, such as coupons.
Cart Reminders function similarly to cart abandonment push notifications, letting visitors know about the items they have left in their carts, sometimes displaying a low stock availability for some of them or a discount on products in the cart.
Tab Talk is one of the most liked features by the EveryHuman team. Tab Talk offers a fun and engaging way of conversing with website visitors who have left the website but still have the browser’s tab open. This is a great, attention-getting way to attract customers to return to their shopping experience. The message can be tailored to anything you’d like, adding to the overall experience of the website.
All these types of onsite personalization options can be shown to different users based on unique conditions selected by EveryHuman team, along withInsider team’s help. This facilitates a unique experience for every user, with the most effective messaging for each segment.
Insider’s AI-based recommendation engine is smart because it recognizes users’ preferences, affinity, likelihood to purchase, and more.By using this composite data, the most apt product recommendations for each user are displayed across different channels like website and mobile app. These recommendations can be optimized to show up at any point customer journey experience, such as at the product page or the checkout page.
Written by
Kirsty Liu
Originally from the UK, Kirsty ventured to Hong Kong to spearhead the expansion of the iconic British brand Jack Wills across Asia, covering markets in Hong Kong, Singapore, and Macau. Over the past 15+ years, her journey has been a testament to her passion for marketing and brand cultivation. From crafting compelling digital and offline campaigns to orchestrating diverse events in the realms of retail, food, and lifestyle, her dedication has only deepened. Fueled by ambition and enthusiasm, Kirsty thrives on challenges and embraces every opportunity to broaden her skill set. With a robust foundation in Events and PR management, she's navigated the intricacies of B2B and B2C landscapes, mastering ATL and BTL strategies, sponsorship management, and media relations. From conceptualizing innovative pitches to seamless execution. The last 4 years has extended into the world of Tech B2B that goes beyond the confines of digital marketing.
