Success Story
How Micromania boosted conversions by 64% using Insider’s unified cross-channel experience
Personalization
InStory
20%
CVR of
unknown visitors
64%
increase
in CR
Industry
Retail
Category
CDP
Personalization
Cross-Channel Marketing
Marketing Automation
Channels
Web Push
Web Suite
Tools
Overlays
Insider’s powerful personalization capabilities helped us streamline our customer experience across channels, leading
to a significant uplift in conversions and long-lasting
customer engagement.
Julien Buffa
Ecommerce Manager
Executive summary
Micromania, France’s leading video game retailer, partnered with Insider to overcome eCommerce personalization and customer retention challenges. By leveraging Insider’s cross-channel marketing automation and Customer Data Platform (CDP), Micromania achieved a 64% conversion rate uplift, a significant increase in ROI, and captured valuable customer data through personalized experiences. Insider’s fast and simple integration played a crucial role in streamlining campaigns, making it easy for the marketing team to launch within two weeks.
About Micromania
Founded in 1983, Micromania is a dominant player in the French video game retail industry. With over 350 stores and a strong omnichannel presence, Micromania has evolved to offer a broad range of consumer electronics, gaming products, and accessories. E-commerce now accounts for 20% of its revenue, and it remains dedicated to delivering personalized customer experiences both in-store and online.
Why Insider?
Micromania, France’s leading video game retailer, partnered with Insider to overcome eCommerce personalization and customer retention challenges. By leveraging Insider’s cross-channel marketing automation and Customer Data Platform (CDP), Micromania achieved a 64% conversion rate uplift, a significant increase in ROI, and captured valuable customer data through personalized experiences. Insider’s fast and simple integration played a crucial role in streamlining campaigns, making it easy for the marketing team to launch within two weeks.
USE CASE #1
Boosting product discovery and retaining customers using
personalized pop-ups
The challenge
Micromania wanted to reduce cart abandonment by retaining visitors who intended to leave the website.
The solution
Insider implemented a pop-in on the website’s best-sellers page featuring popular products like Harry Potter games. The personalized experience kept visitors engaged, leading to a better product discovery experience.
The results
64%
increase in CVR
Insider’s ability to implement personalized pop-ups on key product pages helped us engage customers right when they were about to leave. The impact was immediate, and we saw a substantial uplift in conversions.
Julien Buffa
Ecommerce Manager
USE CASE #2
Driving product discovery with gamified experiences
The challenge
Micromania needed to increase product discovery in a way that aligned with
the gamified expectations of its customers.
The solution
Insider’s InStory feature enabled customers to discover new products in a fun and engaging manner. The interactive nature of InStory allowed Micromania to highlight featured products in a way that resonated with its audience.
InStory added an element of fun and engagement that truly resonated with our customers. The seamless integration of this feature into our platform not only enhanced product discovery but also gave us a noticeable boost in conversions.
Samuel Vandamme
Ecommerce & Digital Director
USE CASE #3
Turning unknown visitors into customers
The challenge
Micromania wanted to convert anonymous visitors into known customers to improve engagement and drive sales.
The solution
Using Insider’s survey feature, Micromania collected valuable data on visitors’ gaming preferences, such as the consoles they used. This data was utilized to create personalized offers and tailored recommendations, increasing conversion rates.
The results
20%
customer survey
response rate
increased
visitor identification
Insider’s survey tool helped us collect critical data on our visitors. By understanding their preferences, we were able to tailor our offers more effectively, transforming unknown visitors into engaged customers.
Samuel Vandamme
Ecommerce & Digital Director
Summary
Insider has been instrumental in driving growth for Micromania, helping the brand achieve a remarkable increase in ROI and significant improvements in customer engagement and conversion rates. Through personalized customer journeys and cross-channel orchestration, we’ve seen a 64% uplift in conversion and a 20% increase in survey participation. Insider’s technology continues to optimize our e-commerce and digital marketing efforts.
Looking ahead
Micromania is now focused on fully integrating a Customer Data Platform (CDP) to unify its online and offline data, enabling a more holistic view of customer behavior. Future initiatives include creating cross-channel journeys using zero-party data collected via surveys and continuing to expand their omnichannel marketing efforts, including offline engagement strategies.
Favorite feature
Architect
Micromania’s favorite feature is Insider’s Architect, as it allows the team to create complex, data-driven customer journeys seamlessly.
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