We’ve topped the charts as the #1 leader in the Customer Data Platform (CDP) grid on G2, outplaying every other vendor with a perfect user satisfaction score of 100/100.
Scaled our personalized customer experiences with Insider
We had a mountain of customer data but didn’t know what to do with it. Insider’s CDP helped us consolidate all the data from different channels and bring it into meaningful insights from where we could segment audiences better to build personalised campaigns.
Growth & Digital Marketing Director
Best-in-class cross-channel marketing platform
We’re using Insider’s best-in-class customer data platform and action layer to craft personalized experiences that reach customers where they want our brand to be. Insider helped stitch together scattered, anonymous and known data into actionable customer data profiles.
Marketing Director
A great GMP allowing omnichannel customer journeys
Thanks to Insider, we now have a unified profile for each customer providing a detailed view of their preferences, behavior, intentions, and more. This has enabled a better understanding of our customers, and we have been able to improve our communication, content, and services based on Insider’s data insights.
Product and Ecommerce Owner
Smooth data collection for precise retargeting and improved UX
Collecting customer data is important for us to retarget them consistently with updates and other relevant messages they’d find useful. We are able to be on the minds of our customers regularly by sending well-timed, tailored messages, which have received an average CTR of 5% - 10%.
Country Marketing Director
Use 360-degree profiles for data-driven customer experiences to boost conversions and CLTV. Combine and activate your data across multiple sub-brands to better leverage first party data. Target the right audience with 120+ segmentation options and personalized messages on the ideal channel based on user behavior.
Insider’s robust Customer Data Platform eliminates data siloes and creates unified user profiles to activate experiences across 12+ channels. It helps build data-driven, relevant customer experiences across all touchpoints of the customer lifecycle.
Understand every unique customer
Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-degree view of every single customer. Make better marketing decisions with Insider’s advanced analytics and data-rich performance dashboards across customer cohorts, conversion funnels, channels, campaigns, journeys, and devices.
Our patent-pending AI solutions help brands boost productivity by leveraging the combined power of generative, predictive, and conversational AI. Uncover new revenue opportunities, and scale your marketing efforts like never before by optimizing customer journeys, audience segments, send times, channels, devices, journey paths, recommendations, offers, and more.
We offer the fastest time to value (TTV)—up to 3X quicker than other industry players—thanks to our fast integration, industry-specific best practices across 26 countries, expert growth consultation, and localized support which helps customers realize ROI much faster.
“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”
Head of Marketing
Insider delivers extraordinary revenue… A 4% increase in AOV makes a big impact to our bottom line. The best part is that it takes us only a matter of minutes to set up a campaign and get it going.
Head of Online Trading
“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups have increased by 5%, and we’ve seen conversion rates rise.”
Director of Ecommerce
“The account management team is fantastic – we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”
Digital Marketing Director
“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”
Head of Marketing
“The account management team is fantastic – we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”
Digital Marketing Director
“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups increase by 5%, and we’ve seen conversion rates rise.”
Director of Ecommerce
Insider delivers extraordinary revenue… A 4% increase in AOV makes a big impact to our bottom line. The best part is that it takes us only a matter of minutes to set up a campaign and get it going.
Head of Online Trading
Choose the best. Trusted by 1,200+ brands globally, Insider was ranked the #2 Best Software Company in the UK and #3 in EMEA, the #7 Best Software Product for enterprises, and the #14 Best Software Product globally.
Marketing automation refers to the use of software tools to streamline and automate various marketing tasks, such as sending emails, managing social media posts, and tracking customer interactions. It helps businesses deliver personalized content and engage with leads and customers more efficiently.
To use marketing automation software, first identify repetitive tasks in your marketing process, like sending follow-up emails or segmenting contacts. Then, find a suitable marketing automation software such as Insider, to create workflows that define actions based on triggers, such as user behavior or time intervals, and monitor and optimize these workflows over time for better results.
Marketing automation enhances efficiency by reducing manual efforts, improving lead nurturing through timely and personalized communications, and enabling businesses to track and analyze customer interactions. This leads to better customer engagement, increased conversion rates, and a more data-driven approach to marketing strategies.
One platform for individualized, cross-channel customer experiences
Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
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