Success Story
How Lexus drove 12X ROI growth and increased conversion rates by 86.5% with Insider
104.9%
increase in lead collection via InStory
86.5%
increase in CVR
via Hello Bar
150.5%
increase in lead
collection via Web Suite
Industry
Automotive
Category
Lead Generation
Product Discovery
Channels
Web Suite
Mobile
Tools
InStory
Hello Bar
At the end of the day, our goal is to increase sales and Insider helps us do that. Since working with Insider, we’ve seen 12X ROI growth
Digital Marketing Manager
Executive summary
For Lexus, increasing leads on the website was critical because more leads means more showroom visits, more test drive bookings, and more sales. They were looking for a platform which could help them optimize their Mobile and Web experiences and encourage users to discover more products and sign up for services.
About Lexus
Lexus Al-Futtaim Automotive is a leading automotive company operating across the Middle East, Africa, and Asia. Founded in 1955 and headquartered in Dubai, the company has more than 200 stores worldwide and employs over 20,000 people.
The group offers a wide range of services, from leasing, sales, and service of passenger and commercial vehicles, to used cars, leasing, and rentals.
USE CASE #1
Increasing new leads by 104.9% with compelling product discovery experiences via InStory
The challenge
Lexus was looking to improve product discovery and wanted to better engage customers with special offers and limited-time deals. They also wanted to promote new inventory in their car showrooms.
The solution
Insider’s growth experts recommended InStory, our cutting-edge product discovery solution which engages customers with a full-screen experience and a fun, snackable storytelling format.
With Insider’s help, Lexus launched strategically-placed InStories across Web and Mobile, leading to an increase in lead collection, showroom visits, bookings, and sales.
The results
104.9%
increase in lead
collection via Instory
Using InStory, we’ve seen more conversions which translates into more showroom visits and more test drive requests, which leads to even more sales.”
Digital Marketing Manager
USECASE #2
Increasing conversions by 86.5% with Insider’s Hello Bar feature
The challenge
Lexus was looking for new ways to promote special offers on its website and increase product discovery among both new and returning users. It needed a tool which could build targeted, relevant banner messages and get these live on-site quickly and with little IT support.
The solution
Insider’s growth experts recommended Hello Bar, an easy-to-use tool which allowed Lexus to show promotional banner messages across its website. Hello Bar helped Lexus drive more engagement and conversions by highlighting products or services on limited-time sales, helping to drive urgency to buy before the sale ended.
The results
86.5%
increase in CVR
via Hello Bar
USE CASE #3
Improving the mobile experience to increase leads by 150.5%
The challenge
Lexus was looking to enhance its mobile customer experience by simplifying and streamlining the website navigation. A simple mobile navigation which allows users to quickly achieve their goals has a direct impact on lead collection, conversion rates, and user experience.
The solution
Our growth experts suggested implementing Insider’s hamburger menu template to declutter the experience on mobile. The hamburger menu navigation style saves screen space and keeps users from getting overwhelmed with too many choices by offering a simplified layout for mobile users.
The results
150.5%
increase in lead collection
via Web Suite
The implementation was seamless, and the Insider team was supportive and highly professional.”
Digital Marketing Manager
Summary
Lexus partnered with Insider to improve website optimization, lead generation, and user experience. InStory allowed them to strategically place offers across their website and increase showroom visits and sales. Hello Bar highlighted compelling content in high-activity areas to increase engagement and form completions. A hamburger menu simplified site navigation for new visitors. As a result, Lexus saw a 150.5% increase in lead collection and a 35% increase in conversion rate.
We’re really pleased with the forms we’ve been able to create with Insider. The more forms we receive, the more leads we receive. Additionally, we’ve seen more conversions, showroom visits, and test drive requests since using Insider—which leads to more sales.”
Digital Marketing Manager
Looking ahead
“We’re interested in learning more about Architect and testing its capabilities with orchestrated campaigns in the future.”
Digital Marketing Manager
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