5 strategies to drive revenue & growth across digital channels for
Hi, we are Insider.
We are here to help Boots drive more revenue, growth and loyalty by delivering compelling, connected and personalized customer experiences across all your digital properties.
Here are 5 customized and highly-effective approaches to help you accelerate your online business.
Learn how to:
Enhance product discovery on mobile with snackable stories
Boost engagement and with made-to-convert gamified templates
Cross-sell with confidence and drive relevant second category purchases
Encourage repeat purchases with replenishment reminders
Deliver relevant messages via a customer’s preferred channel at scale
Drive more revenue through messaging channels
Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
Convert anonymous visitors into known customers with gamification
Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.
The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.
Cross-sell with confidence & drive relevant 2nd category purchases
Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.
By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.
With AI, you have the power to match every customer with the perfect product at scale, increasing cross-selling success.
Increase CLV with beauty replenishment reminders
With replenishment reminders,
you can keep customers coming back to you.
Most beauty products have a short shelf life. Customers should replace mascara and eyeliner every three months — eyeshadow, foundation, concealer, and lipgloss every year.
By combining makeup expiration data with customers’ purchase histories, you can send compelling reminders via web or app push to encourage them to buy and generate recurring revenue. Provide a discount to sweeten the deal.
Increase customer loyalty and lifetime value through
cross-channel journey orchestration
Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?
All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.
Generate revenue through messaging channels
Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.
Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.
Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS.
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Ready to learn more?
If you would like to discuss how any of these strategies would bring value to the Boots customer experience, don’t hesitate to get in touch.
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