Turning Physical Adversity Into Digital Opportunity: An Examination of Retail Best Practice With Coles Liquor

Retailers are experiencing unprecedented lockdown and shift to digital-only operations. Many retailers are not equipped to handle the digital surge and are also grappling with budget cuts in an effort to minimize the damage caused by COVID-19 regulations.
As such, businesses are looking for innovative means to attract new customers and communicate with anonymous users to capitalise on the increased digital foot traffic.
As rapid response is needed, digital marketing expert, Daniel Keegan will sit down with Coles Liquor‘s Martech and Performance Manager, Juan de la Pava, and Ecommerce Specialist, Brandon Briz at 10:00am on Tuesday, 14 April 2020 to explore best how retailers around the world are tackling these opportunities.
This practical and interactive 50-minute session will examine techniques used by global retail leaders, deep dive into Coles Liquors automated personalisations and offer actionable strategies to reach anonymous users with personalised communications, provide recommendations to customers and open new communication channels to thrive through this unprecedented surge in digital shopping.
To ensure our efficiency in responding to new digital dependence brought on by COVID-19 , the team will only discuss engagement tools that can be implemented in less than a week with little to no involvement from IT and no additional in-house resources required.
Places are strictly limited, however, if you register and cannot attend, a link to access the session in the future will be provided, so register now.
Join us as we uncover:
  • The opportunities COVID-19 presents to retailers to reach and convert new customers
  • Innovative methods leading retailers are implementing to grasp these opportunities head-on, including a look inside Coles Liquor’s digital marketing operations
  • Actionable Strategies to attract, engage and convert customers in a crowded a eCommerce environment

Brandon Briz
Ecommerce Specialist, Coles Liquor

Juan de la Pava
Martech and Performance Manager, Coles Liquor

Daniel Keegan
Commercial Director A/NZ, Insider