2020 Global Digital Growth Benchmarks for Fashion Marketers
Top engagement metrics and trends across regions, devices and traffic sources
The global fashion retail market is growing at a CAGR of 3.4 to 4.5 percent and the global apparel market alone (excluding footwear and jewelry) is expected to reach 1.5 trillion dollars by the end of 2020.
In a market where the top brands make the big bucks and the small and new players make up for the bulk of global orders—this is an industry that is changing more rapidly than ever before. The global fashion retail market touched $1.78 trillion in valuation during 2018 with China and the US accounting for 40% of all global sales.
More than 75% of online traffic to fashion sites comes from mobile while desktop accounts for only 21.7% — however conversion rates are lower on mobile (0.6%) when compared to desktop (1.3%). This presents fashion marketers with a unique opportunity to streamline mobile experiences. The fashion industry has a huge potential in going online — so what do fashion marketers need to know?
Download Insider’s 2020 Global Digital Growth Benchmarks for Fashion Marketers, and:
- Learn about the trends shaping the industry as well as top KPIs for the fashion marketer across channels including conversion rate, bounce rate, average order value (AOV), and much more
- Deep dive into metrics and benchmarks by region, device, and traffic source
- Get access to valuable insights that will help you optimize your customer experience strategy while driving growth and loyalty.
Let’s dive in.