The holiday shopping season runs with the intensity of a sprinter and the endurance of a marathoner from Black Friday all the way up until and through New Year’s. And so too must we, marketers.
Executing with precision is the goal.
The reward? Achieving 20-30% of your business’s annual sales and gaining a greater share of the multi-billion dollar holiday spend that included $6.2 billion on Black Friday and $7.9 billion on Cyber Monday in 2018.
eCommerce is the definitive arena in which “retailers can drive sales, win new customers, and create consumer excitement during the all-important holiday shopping season” according to McKinsey.
And mobile has been declared the channel with the biggest room for growth by Deloitte.
With almost all—93%—consumers shopping online and 50% planning to use their smartphones for holiday shopping, now is the time to get optimized across digital.
And here’s the ultimate guide to get started.
Download Insider’s FREE report to dive into this year’s holiday trends & insights—and unlock 16 proven strategies for:
Plus, get all the key stats for top KPIs—average order value, average revenue per user, bounce rate, conversion rate, abandoned shopping cart rate, and more by region, industry and device—from 2018 for Black Friday, Cyber Monday, Christmas week, and more.