Pizza Hut Belgium to gear up onsite customer experiences using Insider’s personalization suite

Antwerp, 1 December 2021 – Pizza Hut Belgium chooses Insider to help achieve its goal of delivering enriched onsite experiences to customers and improving engagement and revenue while bouncing back from the impact of the pandemic.

Insider, one platform for individualized cross-channel experiences, is trusted by more than 1000 global enterprise brands, including industry powerhouses like Singapore Airlines, Unilever, Santander, Media Markt, Marks & Spencer, Estée Lauder, Samsung, Toyota, Carrefour, BurgerKing, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN.

This partnership comes as part of Pizza Hut’s long-term goal of delivering better onsite experiences and A/B testing campaign variations to identify the best performing content.

Pizza Hut and Insider have already started working together, demonstrating significant increases on Average Order Value, Conversion Rates and general ROI. These results are achieved through Insider’s suite of web push options, intensive A/B testing and onsite personalization scenarios. Pizza Hut has recorded an overall conversion rate uplift of 1.34% during the proof of concept. Next to that, Pizza Hut realized a Conversion Rate Uplift of 13.39% by adding the last purchased product to the top of the pizza pages. Pizza Hut also obtained 100.000 Web Push permissions and realized a conversion rate of 17.22% with their conversion pushes.

Since Insider has helped Pizza Hut in over 11 countries around the world achieve stellar results, we’ve decided to get the conversation started with Insider as well. Insider provided us with the fastest time to value and using the platform is really intuitive. Insider enables us to test and execute ideas very fast and implement only scenarios that are proven to add value to our native development. Also, we are now able to increase our sales for certain products we want to promote in certain periods. We had no doubt working with Insider and we’re already seeing great results from our campaigns,” said Bart Van Dyck, E-Commerce Manager for Pizza Hut, Belgium.

Through this partnership, Insider will provide Pizza Hut with all the strategic capabilities required to optimize the overall onsite journeys. Key optimization functionalities like A/B testing, onsite personalization, web push are readily available for Pizza Hut to start reimagining how online experiences are delivered to customers.

With Insider, Pizza Hut is able to test personalized scenarios. Our full range of engagement features will amplify their growth strategies, add value for their customers, and help them grow their ROI. I’m thrilled to welcome Pizza Hut Belgium as our partner,” said Bas Drogtrop, Country Manager Benelux at Insider.

About Pizza Hut

Well anchored in the Belgian economy, Pizza Hut groups nearly 110 points of sale in Belgium, most of which are managed under franchise. The network employs more than 1,500 people. An organization that responds to all consumption trends. In order to serve you and satisfy you, Pizza Hut, in addition to being the market leader in Belgium, is also the only national network operating in different branches of the restaurant industry: dine-in, home delivery and takeaway. Pizza Hut’s locations are mostly located in Antwerp and Brussels, but you will also find Pizza Hut in East Flanders, West Flanders, Limburg, Namur, Liège, Hainaut, Flemish Brabant and Walloon Brabant.

About Insider

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). 

Insider was named a Leader in the Gartner Magic Quadrant for Personalization Engines 2021 and The Forrester Wave for Cross-Channel Campaign Management 2021. The company has been named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews, 18 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,000 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Santander, BBVA, Pizza Hut, Avon, and CNN.