Insider, Loved By Middle East, Africa and India’s Top Brands Like Puma, Niceone, Appetito, and Safat Home, Named #6 Best Software Product in the World

Dubai, 14.06.2023 – Insider, one centralized platform for delivering individualized, cross-channel customer experiences, today announced it has been recognized as the #6 best software product in the world by G2, the largest and most trusted software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies.

Trusted by some of MEA and India‘s best-loved brands, including Puma, Toyota, and Nayomi, Insider was named #6 by G2, with the most #1 rankings of any software, placing the company alongside legendary vendors like Hubspot,, Zoom, and GitHub. Insider’s exceptional performance and outstanding user satisfaction score have rated it one of the best products in the world.

Insider was named #6 Best Software Product by G2

Insider also recently announced its latest investment of $105 million—taking Insider’s total funding to $274 million. These latest funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities and position Insider even higher up this list. 

We are immensely proud to be acknowledged by G2 as one of the world’s best products,” said Ajish Pillai, Commercial Director for the Middle East, Africa and India at Insider.This achievement would not have been possible without the continuous support from our incredible customer base in MEA and India. With their feedback and trust, we will solidify our position as the undisputed leader in customer experience, build on our market-leading solution to better serve our customers, deliver more value, and solve marketers’ biggest frustrations and challenges.” 

Insider has been named as #1 leader for six years in a row in categories like Customer Data Platforms (CDP), Personalization Software, Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-commerce Personalization, and Marketing Automation. Insider’s scores surpassed other vendors, including Braze, Klaviyo, Bloomreach, CleverTap, and MoEngage.

See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Emarsys x MoEngage

#1 Product With Localized Customer Support

In addition to Insider’s award-winning product, G2’s Spring’23 Report recognized Insider’s User Satisfaction Score as 98/100—the highest in the market, largely driven by Insider’s local account management.

Achieving such high levels of customer satisfaction relies on more than a winning product….though it does help. At Insider, we pride ourselves on providing our customers with gold-standard customer service in every interaction,“ said Ajish Pillai, Commercial Director for MEA and India at Insider. “With local Account Management and Customer Success Teams based here in MEA and India, coupled with 24/7/365 customer support, our customers benefit from global scale, paired with local expertise. This unique combination allows Insider customers to gain an edge over their competitors, especially in light of such strong economic headwinds.” 


“Insider has been a great partner for us. Their team of Growth Consultants have helped us with the ideation, creation, and execution of campaigns after we completed the integration.

 One of the best things that we liked the most about Insider is that the Growth Management Platform offers a variety of predefined templates that not only saves time and effort but also allows us to run a number of campaigns simultaneously.” 

Marketing Manager, PUMA  > CHECK OUT THE REVIEW

Exceptional Personalization Capabilities 

Insider has topped the charts in personalization features like Personalized Recommendations (96/100), Triggered Messaging (98/100), Coupon & Promotions (96/100), Optimization (97/100), and A/B Testing (98/100).

To help marketers create and launch campaigns faster and more efficiently, Insider continues to expand its pre-built template library channels, like on-site, Mobile App, Email, WhatsApp, and SMS. 

“11X ROI achieved with Insider’s omnichannel marketing automation. Insider has been a brilliant platform to help us create personalized experiences across channels and platforms with its wide range of products. All the campaigns on different products can be activated from a single panel which makes it easier to activate and track the campaigns we’re creating. Their Account Management team has also been of great support as they’ve provided their expertise time and again in helping us set up high-performing campaigns.”

Digital Marketing Manager, Nayomi – KOJ Group> CHECK OUT THE REVIEW

Fastest Time To Value and Lowest Total Cost of Ownership 

Now more than ever, marketing leaders need to simplify and consolidate their tech stack to drive more ROI and value. With Insider, marketers can connect data and deliver personalized experiences which drive real-time revenue from a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO),


“With the help of the Insider team, we managed to reduce our bounce rates and increase product page views. We were also experiencing high cart abandonment rates on our website and were looking for a way to address this. Using Insider’s Email and Web Push Notifications technology and email campaigns, we had set up automated push notification and email targeting churned customers that had abandoned their carts. This helped us bring our churned customers back to our website and complete their purchase.

As a result, our cart abandonment rates dropped significantly, which further maximized our ROI.”

Digital Marketing Manager, Toyota > CHECK OUT THE REVIEW

What’s next for Insider in the Middle East, Africa and India?

Insider is making remarkable strides in the MEA and India region, empowering some of United Arab Emirates, Kingdom of Saudi Arabia,Kuwait, Qatar, South Africa, India, and  Pakistan best-loved and recognized brands to deliver individualized, cross-channel customer journeys. With a deep understanding of the region’s unique dynamics and consumer preferences, Insider looks forward to continuing to support our impressive customer base, which includes Samsung, Jarir, KOJ, My Aster, and Vogacloset with tailored strategies and localized support. 

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (e.g., WhatsApp).