Insider, Loved By Malaysia’s Top Brands Like Firefly and L’Oreal, Named #6 Best Software Product in the World

Kuala Lumpur, June 2023 – Insider, one centralized platform for delivering individualized, cross-channel customer experiences, today announced it has been recognized as the #6 best software product in the world by G2, the largest and most trusted software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies.

Trusted by some of Malasia‘s best-loved brands, including Maxis, Tunetalk, and Misumi, Insider was named #6 by G2, with the most #1 rankings of any software, placing the company alongside legendary vendors like Hubspot,, Zoom, and GitHub. Insider’s exceptional performance and outstanding user satisfaction score have rated it one of the best products in the world.

Insider was named #6 Best Software Product by G2

Insider also recently announced its latest investment of $105 million—taking Insider’s total funding to $274 million. These latest funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities and position Insider even higher up this list. 

“We are immensely proud to be acknowledged by G2 as one of the world’s best products,” said Tunc Bolluk, Managing Director, APAC at Insider. “This achievement would not have been possible without the continuous support from our incredible customer base in Malaysia With their feedback and trust, we will solidify our position as the undisputed leader in customer experience, build on our market-leading solution to better serve our customers, deliver more value, and solve marketers’ biggest frustrations and challenges.” 

Insider has been named as #1 leader for six years in a row in categories like Customer Data Platforms (CDP), Personalization Software, Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-commerce Personalization, and Marketing Automation. Insider’s scores surpassed other vendors, including Braze, Klaviyo, Bloomreach, CleverTap, and MoEngage.

See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Emarsys x MoEngage

#1 Product With Localized Customer Support

In addition to Insider’s award-winning product, G2’s Spring’23 Report recognized Insider’s User Satisfaction Score as 98/100—the highest in the market, largely driven by Insider’s local account management.

Achieving such high levels of customer satisfaction relies on more than a winning product….though it does help. At Insider, we pride ourselves on providing our customers with gold-standard customer service in every interaction,“ said Avery Tang, VP of Customer Success, APAC at Insider. “With local Account Management and Customer Success Teams based here in Singapore, coupled with 24/7/365 customer support, our customers benefit from global scale, paired with local expertise. This unique combination allows Insider customers to gain an edge over their competitors, especially in light of such strong economic headwinds.” 


“Starting from the onboarding we had great support from both product onboarding specialists and customer success manager, and it helped us learn and adapt to the products and easily use the panel later on. Insider panel is already user-friendly, but support from the product onboarding team is very valuable.”

Digital Marketing Manager, Domino’s Pizza  > CHECK OUT THE REVIEW 

Exceptional Cross-Channel Capabilities 

Insider has topped the charts in personalization features like Personalized Recommendations (96/100), Triggered Messaging (98/100), Coupon & Promotions (96/100), Optimization (97/100), and A/B Testing (98/100).

To help marketers create and launch campaigns faster and more efficiently, Insider continues to expand its pre-built template library channels, like on-site, Mobile App, Email, WhatsApp, and SMS., to help deliver seamless feeling cross-channel experiences.


“Insider’s Architect worked extremely well in helping us engage our shoppers across different channels across the customer journey. As an eCommerce company, it is challenging to treat each client according to their preferences as every user on our website has different demands and interests. However, Architect’s AI capability worked end-to-end with our team and enabled us to better service our customers. Previously, our consumers weren’t able to relate to our recommendations but since the Architect did the job of understanding our customer’s behaviors, we are able to build a more tailored approach for each user, and they are delighted with the content shown to them.”

E-commerce Profesional, Levi Strauss & Co > CHECK OUT THE REVIEW

Fastest Time To Value and Lowest Total Cost of Ownership 

Now more than ever, marketing leaders need to simplify and consolidate their tech stack to drive more ROI and value. With Insider, marketers can connect data and deliver personalized experiences which drive real-time revenue from a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO),


“11X ROI achieved with Insider’s omnichannel marketing [solution]. All the campaigns 

on different products can be activated from a single panel…Their Account Management team has also been of great support in helping us set up high-performing campaigns.

Digital Marketing Lead, Lego > CHECK OUT THE REVIEW

Customer Spotlight

Insider recently published a success story with Media Prima who achieved a  525.7% increase in average session duration with Insider’s InStory.

What’s next for Insider in Malaysia?

Insider is making remarkable strides in the Asia Pacific region, empowering some of Malaysia‘s best-loved and recognized brands to deliver individualized, cross-channel customer journeys. With a deep understanding of the region’s unique dynamics and consumer preferences, Insider looks forward to continuing to support our impressive customer base, which includes Firefly, L’Oreal, and Digi, with tailored strategies and localized support. 

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (e.g., WhatsApp).