Insider launches Growth Management Platform and receives $11M Series B led by Sequoia

Insider recently announced the launch of its Growth Management Platform (GMP), which raised an $11 million Series B investment.

Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside of the US.

Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon and CNN.

GMP will help marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences. The platform offers digital marketers a full suite of features across the growth funnel, from acquisition to activation, retention and revenue. Powered by deep AI and Machine Learning capabilities, Insider delivers real-time insights and personalization across web, mobile web, mobile app and ad channels.

Built on a unified data layer, Insider’s Growth Management Platform is easy to implement and use, avoiding the need for complex integrations. The platform is based on the latest technologies based on knowledge activation and neural network-based models making technology almost invisible to users. The company democratizes AI and Machine Learning algorithms to help digital marketers across industries focus on the right segments to minimize marketing costs and offer a better brand experience that ensures growth over time.

“Delivering a personalized experience to each and every customer at scale increasingly requires robust AI and machine learning technologies.” said Hande Cilingir, CEO and cofounder of Insider.  “That’s why we have built the first integrated Growth Management Platform, which gives digital marketers a holistic end-to-end capability across the entire growth funnel, from customer Acquisition to Activation, Retention and Revenue. Our aim is to make it easier for digital marketers to take a leading role in driving revenue, growth and loyalty in their organizations. Above all, our mission is to help brands deliver relevant and delightful experiences that are mindful of their customers’ attention and time.” she added.  

The launch of Insider’s Growth Management Platform has been backed by a $11 million investment led by Sequoia India, which has partnered with some of the fastest-growing startups across India and Southeast Asia, including Tokopedia, Go Jek, Carousell, Byju’s and Zomato. Existing investors Wamda Capital and Dogan Group also participated in the round.

“We were impressed with Insider’s AI platform, and the profound impact on their customer’s key metrics: lower customer acquisition costs, higher retention, faster growth. These customers quickly started to use more and more products from the Insider platform. That has put Insider on a fast growth trajectory, especially in Asia,” said Pieter Kemps, Principal at Sequoia India (Singapore) Pte Ltd.

Insider will use this investment to double down in Asia, where it has experienced exceptionally strong demand.