Insider, Loved By LATAM’s Top Brands Like Kavak, Kipling, and Samsung, Named #6 Best Software Product in the World Alongside Hubspot, Zoom, and GitHub

SAO PAULO, June 2023 – Insider, one centralized platform for delivering individualized, cross-channel customer experiences, today announced it has been recognized as the #6 best software product in the world by G2, the largest and most trusted software marketplace, trusted by more than 80 million people annually—including employees at all Fortune 500 companies.

Trusted by some of LATAM‘s best-loved brands, including Samsung, Claro, Kavak, Gaia, Grupo Uribe, Forus, Modo, and Kipling, Insider was named #6 Best Software Product in the world by G2, with the most #1 rankings of any software, placing the company alongside legendary vendors like Hubspot,, Zoom, and GitHub. Insider’s exceptional performance and outstanding user satisfaction score have rated it one of the best products in the world.

Insider was named #6 Best Software Product by G2

Insider also recently announced its latest investment of $105 million—taking Insider’s total funding to $274 million. These latest funds will be used exclusively to accelerate Insider’s M&A strategy to build upon the company’s existing technology and capabilities and position Insider even higher up the list. 

We are immensely proud to be acknowledged by G2 as one of the world’s best products,” said Moritz Wolff, LATAM Managing Director at Insider. “This achievement would not have been possible without the continuous support from our incredible customer base in Latin America. With their feedback and trust, we will solidify our position as the undisputed leader in customer experience, build on our market-leading solution to better serve our customers, deliver more value, and solve marketers’ biggest frustrations and challenges.” 

Insider has been named as #1 leader for six years in a row in categories like Customer Data Platforms (CDP), Personalization Software, Mobile Marketing, Personalization Engines, Customer Journey Analytics, E-commerce Personalization, and Marketing Automation. Insider’s scores surpassed other vendors, including Braze, Klaviyo, Bloomreach, CleverTap, and MoEngage.

See a full comparison report of Insider x Braze x Klaviyo x Bloomreach x Emarsys x MoEngage

#1 Product With Localized Customer Support

In addition to Insider’s award-winning product, G2’s Spring’23 Report recognized Insider’s User Satisfaction Score as 98/100—the highest in the market, largely driven by Insider’s local account management.

Achieving such high levels of customer satisfaction relies on more than a winning product….though it does help. At Insider, we pride ourselves on providing our customers with gold-standard customer service in every interaction,“ said Bruna Blando, Customer Success Lead.. “With local Account Management and Customer Success Teams based here in LATAM, coupled with 24/7/365 customer support, our customers benefit from global scale, paired with local expertise. This unique combination allows Insider customers to gain an edge over their competitors, especially in light of such strong economic headwinds.” 


“We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed. With their guidance, we have successfully orchestrated user journeys for our customers, created individualized experiences for them, and achieved amazing results. We’re glad that we have Insider as our growth partner.”

Customer Journey Lead, Gaia  > CHECK OUT THE REVIEW

Exceptional Personalization Capabilities 

Insider has topped the charts in personalization features like Personalized Recommendations (96/100), Triggered Messaging (98/100), Coupon & Promotions (96/100), Optimization (97/100), and A/B Testing (98/100).

To help marketers create and launch campaigns faster and more efficiently, Insider continues to expand its pre-built template library channels, like on-site, Mobile App, Email, WhatsApp, and SMS. 


“Insider enables us to create cross-channel marketing campaigns from a single panel – Inone. We’ve used their On-site, In-app, app and web push products—and each is impressive in different ways. Kudos to the product team for building these fantastic products.”

Growth Coordinator, Mercado Bitcoin > CHECK OUT THE REVIEW

Fastest Time To Value and Lowest Total Cost of Ownership 

Now more than ever, marketing leaders need to simplify and consolidate their tech stack to drive more ROI and value. With Insider, marketers can connect data and deliver personalized experiences which drive real-time revenue from a single powerful platform that delivers the fastest Time To Value (TTV) and lowest Total Cost of Ownership (TCO),


“11X ROI achieved with Insider’s omnichannel marketing [solution]. All the campaigns 

on different products can be activated from a single panel…Their Account Management team has also been of great support in helping us set up high-performing campaigns.

Digital Marketing Lead, Lego > CHECK OUT THE REVIEW

Customer Spotlight

Insider recently published a success story with MadeiraMadeira to achieve 3.5 higher Conversion Rate with WhatsApp.

What’s next for Insider in Latin America?

Insider is making remarkable strides in the LATAM region, empowering some of LATAM‘s best-loved and recognized brands to deliver individualized, cross-channel customer journeys. With a deep understanding of the region’s unique dynamics and consumer preferences, Insider looks forward to continuing to support our impressive customer base, which includes Samsung, Claro, Kavak, Gaia, Grupo Uribe, Forus, Modo, and Kipling with tailored strategies and localized support. 

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (e.g., WhatsApp).