Leading brands deliver AI-powered experiences across web, mobile web, mobile app, and ad channels with Insider’s Sequoia-backed Growth Management Platform
SINGAPORE, July 1, 2018 /PRNewswire/ — Headquartered in Singapore, Insider, the world’s first Growth Management Platform (GMP), which raised a US$11 million investment in a recent Series B round led by Sequoia Capital, is expanding its presence in Japan partnering with some of the world’s leading brands.
Insider works closely and supports a large portfolio of enterprise customers, including UNIQLO, Toyota, Nissan, McDonald’s, AVIS, Michael Kors, New Balance, U-Next, CNN, and more.
Insider’s vision is to democratize AI-powered marketing technologies across industries and transform the role of the CMO into a CGO (Chief Growth Officer) to bring unprecedented growth to world’s leading brands.
Insider entered the Japanese market almost a year ago and established a local team serving the region directly. Their growth consultants, with regional and vertical-specific expertise and know-how, are able to guide brands in their growth journey leveraging its world-class product offerings. Insider has experienced over 4x year-over-year growth in annual recurring revenue (ARR) in the APAC region.
Insider Growth Management Platform (GMP) helps digital marketers across industries drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. GMP helps marketers create more intelligent interactions with their customers, exposing them to the most relevant content on their preferred channels and delivering fuss-free experiences. Powered by deep AI and machine learning capabilities, the platform delivers real-time insights and personalization across the web, mobile web, mobile app, and ad channels.
“Japan is a very unique, vastly diverse and high-potential market in Asia. Japanese customers demand high-end, personal, meaningful and seamless experiences from the brands they love. We know that having a local presence is crucial to understand the unique needs of world-renowned Japanese brands. Our local office offers our partners full-time support with industry-specific best practices, helping them cater top-notch experiences to their customers, while driving growth and loyalty. We will continue to develop our AI-powered predictive technologies to help more brands in the APAC region deliver better experiences.” – Hande Cilingir, Co-founder & CEO
In addition to its office in Japan, over the past years, Insider has firmly established its presence in the APAC region, opening offices in Hong Kong, Seoul, Kuala Lumpur, Jakarta, Ho Chi Minh City, Bangkok, and Taipei.
“Insider’s technology helps us communicate with our visitors more effectively in every sense, from increasing test drive applications to building brand loyalty. By simply inserting a sticky test drive button at the bottom of each car model detail page on our mobile website, we have been able to increase applications by 17%. With Insider, we can turn our ideas into action quickly and start observing and optimizing their performance immediately.” – Marketing Director, Toyota
Insider is the world’s first Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.
Insider is a technology company with offices in London, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.
Some of most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Puma, Ticketmaster, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon and CNN.