Insider Launches Its Migration Mission to Help More Indonesia Brands Switch From Outdated Vendors Following Rapid Growth in Indonesia

[Jakarta Indonesia, 10 October 2024] – Insider launches Migration Mission to help Indonesia’s top brands make the move to the #1 AI-native platform for individualized, cross-channel customer experiences. 

Insider is on a mission to help more brands switch from clunky cloud players or multiple-point solutions while removing the typical barriers to implementation and migration. Whether a brand’s existing platform is overburdened, outdated, or they have simply outgrown it, migration is fast becoming an inevitable part of business transformation. With a proven track record, Insider has successfully migrated leading brands such as Socciola, LinkAja, Paragon Group, MAP CLUB, in Indonesia, helping them overcome the challenges posed by legacy platforms. These businesses are now empowered with Insider’s innovative solutions to solve key issues in their customer experience strategies—delivering enhanced personalization, seamless journey orchestration, and real-time engagement capabilities.

Insider recognizes the challenges brands face when transitioning to a new marketing technology platform and the concerns that can arise during such a critical decision. To address these concerns, the company offers a seamless migration process, supported by industry-leading expertise, ensuring that brands can unlock the full potential of their marketing efforts without disruption. 

“At Insider, we believe migration shouldn’t feel like a leap into the unknown. We’ve redefined the migration process to be as it should be – fast, frictionless, and focused on immediate results. Our goal is simple: to empower brands to break free from outdated solutions and unlock their full potential with zero downtime and maximum impact. “ said Serhat Soyuerel, Co-Founder and CRO of Insider.

“We’re seeing rapid growth in the Indonesia as more Indonesia brands are moving away from outdated, cumbersome cloud providers and choosing Insider,” added Harris Naga Putra, VP of Growth Indonesia at Insider. “Through our Migration Mission program, they benefit from a seamless transition with zero downtime and minimal effort, ensuring the fastest time to value. This allows marketing teams to boost growth while increasing productivity and efficiency.” 

Through its innovative solutions, Insider has empowered leading brands to make the move to its innovative technology—including one-third of the Fortune 500, like Coca-Cola, Adidas, Slazenger, Vodafone, Samsung, Estée Lauder, Virgin, GAP, Santander, and Singapore Airlines. By providing advanced capabilities that streamline tech stacks and drive higher ROI and revenue, Insider gives businesses immediate access to solutions that elevate customer experiences.

Insider’s latest product updates:

Insider continues to lead the charge in transforming how businesses interact with their customers by delivering cutting-edge innovations across user engagement, journey orchestration, and AI-powered personalization. From intelligent search capabilities to real-time product recommendations and two-way support on platforms like WhatsApp, Insider’s latest product developments ensure that businesses can effortlessly meet—and exceed—the expectations of their customers.

Speedy Product Discovery with Intelligent Search Algorithms 

It takes an average of 3 searches for users to get to their desired product leading to higher bounce-offs and broken experiences. Delivering personalized and intuitive product discovery experiences is key to better customer engagement. With Eureka’s latest intelligent search enhancements, businesses can now offer more tailored and impactful search journeys that cater to individual user preferences.

Key Features:

• Smart Auto-Completion: Refines search in real-time, offering relevant product suggestions as users type, speeding up the process and reducing drop-offs.
• Affinity-Based Personalization: Learns from user behavior to show products aligned with their preferences, boosting engagement and conversions.
• Global Merchandising Rules: Ensures top-priority products (e.g., best-sellers, promotions) are visible, helping maintain control over product display and drive conversions.

Seamless Retention with WhatsApp Utility and Support

Keeping customers engaged and supported requires swift, personalized communication through their preferred channels. Insider’s WhatsApp Utility and WhatsApp Support make it simple to offer real-time updates and two-way support conversations, backed by AI. Whether your goal is to automate routine interactions or deliver personalized service, WhatsApp enables a seamless customer experience that boosts satisfaction and drives retention.

WhatsApp Utility: Real-time updates with scalability

• Sends real-time, automated notifications (e.g., order confirmations, shipping updates) at scale.
• AI-powered templates with instant Meta approvals enable quick, efficient messaging.

WhatsApp Support: Two-way conversation with Gen AI and live agent deflection

• Offers two-way, personalized conversations that feel human-like and in your brand’s voice with AI bots for FAQs and live agent deflection.
• Reduces call center load by up to 30%, allowing agents to focus on complex inquiries while maintaining smooth customer service.

Drive Instant Relevance with Insider’s New Real-Time User Engagement Model

Insider’s recommendation engine has been delivering real-time personalization, ensuring that product suggestions adjust based on user behavior dynamically. Now, we’re introducing the Real-Time User Engagement Model to elevate personalized shopping experiences even further. This model brings enhanced precision and adaptability to deliver recommendations that respond instantly to each user’s unique browsing patterns, creating a seamless and highly tailored journey. 

What sets it apart?

• Real-time decision-making: The algorithm tracks each user’s interactions within a session, instantly adjusting recommendations to match their most recent activity.
• Personalization from the first click: Even after a single product view, Insider’s algorithm starts offering personalized suggestions. As users continue to explore, the recommendations evolve based on their unique browsing patterns.
• Tailored for precision: By analyzing product attributes like category, price, and color, Insider ensures that each recommendation is personalized to reflect the user’s preferences.

Elevating Journey Orchestration with Sirius AI™ Co-Pilot

Insider has taken journey orchestration to the next level with the introduction of Sirius AI™ Co-Pilot—a dynamic chatbot that transforms the way users interact with the Smart Journey Creator. This latest enhancement brings more usability, flexibility, and seamless control, making journey creation more intuitive and efficient.

Sirius AI™ Co-Pilot Features:

• Conversational Journey Editing: Update and customize customer journeys via chatbot commands (e.g., switch SMS to WhatsApp) without manual steps.
• Insightful Decision-Making: ‘Show Reasons’ feature provides transparency on AI decision points for better control.
• Instant Undo/Redo: Easily experiment with changes, undo or redo, without rebuilding journeys.
• Start Fresh Anytime: Begin new journeys instantly by clearing conversation history.

These features enhance productivity, simplify cross-channel experiences, and help marketers focus on customer experience.

Other feature launches in Q3

As brands strive to build stronger, longer-lasting relationships with their customers, Insider’s Q3 product releases offer the perfect solution. From enhanced personalization with real-time user engagement to dynamic AI-driven journey orchestration, every feature is designed to elevate the customer experience. However, Insider didn’t stop at personalization—compliance, analytics, and subscriber management are equally important.

Other feature launches included:

• Silent Hours for SMS ensure compliance with regional regulations, reducing spam reports and unsubscriptions while delivering timely, respectful messages.
• Insider provides deliverability insights for SMS, WhatsApp, and Web Push campaigns, allowing marketers to track performance, identify errors, and optimize messaging in real time. This helps improve engagement and boost conversion rates.

With Insider’s comprehensive suite of tools—from cutting-edge personalization to robust analytics and compliance controls—businesses can drive meaningful, data-driven engagement while safeguarding both customer trust and regulatory adherence.

Here’s what Insider’s customers have to say

• By.U:
  “By.U stands out in utilizing advanced customer journey and CLTV campaigns to engage users at every stage of the funnel. They effectively guide users through the onboarding process while maintaining day-to-day engagement. By.U’s personalized mobile activation strategies create a seamless, integrated experience. This long-standing collaboration with Insider, now spanning over 3 years, has played a key role in their success.”
• Watsons:
  “As one of Indonesia’s largest omnichannel retailers, Watsons has built a seamless customer journey across both its offline and online platforms. Their integrated solutions for customer loyalty and engagement have driven impressive growth and enhanced customer satisfaction. Watsons Indonesia’s partnership with Insider, which has spanned over 5 years, has been crucial in supporting this transformation.”
• Sociolla:
  “Sociolla is renowned for its sophisticated omnichannel presence, with over 70 stores across Indonesia and Vietnam. Their strong online CRM strategy and extensive retail network demonstrate their commitment to delivering a complete and seamless customer experience, whether online or offline.”
• Garuda/Asyst:
  “Asyst, within the Garuda Indonesia Group, has transformed into a central hub of digital excellence. Through your work in asset digitalization, platform unification, and driving revenue through owned channels, you’ve greatly elevated Garuda Airlines and its affiliates. Your remarkable growth and innovation have been supported by your partnership with Insider, now spanning over 4 years.”

Insider growth in Indonesia continues 

Throwback to the Insider GROWTH MAKER’ CLUB 2024 – what an incredible success! Our flagship offline event, hosted in partnership with AppsFlyer and Mixpanel, gathered over 100 attendees from our esteemed partner network, making it a true milestone of collaboration and innovation.

A big thank you to our visionary speakers for sharing their valuable insights:

• Iriana Ekasari, Marketing Director, PT Matahari Department Store Tbk (Hypermart)
• Aditsa Möbius, Country Commercial Manager, IKEA Indonesia
• Dewi Widjaja, Business Director, Siloam Hospitals Group
• Mh Mohammad Irvan Arasy, AE Lead Indonesia, AppsFlyer
• Eka Arora, Indonesia Success Lead, Mixpanel
• Herianto Iskandar, Head of Business Messaging Specialist, Meta Indonesia

 Congratulations to the winners of the Insider GMC Award 2024! Your dedication and innovation have played a key role in our successful partnerships. Here’s a look at the well-deserved accolades:

• Shemarkables of the Year – MAPCLUB: Marcella Dewi, COO
• Shemarkables of the Year – PT Kereta Api Indonesia (Persero): Ririn Astutik, Plt. Executive Vice President of Passenger Transport Marketing and Sales
• Digital Transformation Leader – AdiraKu: Manuel D. Irwanputera, Head of Digital Business
• CDP Mastermind Award – CIMB Niaga: Angelica Permatasari, EVP – Head of Decision Management and Advanced Analytics
• CX Momentum – FIFGROUP: Arotema Halawa, Marketing Dept Head, FIFGROUP
• Best AI-Messaging Utilization – Somethinc: Christofer Lesmana, VP of Marketing
• Growth Maker Executive of the Year – Telkomsel: Natasya, Digital Growth Performance
• Omnichannel Messaging Excellence Award – Siloam Hospitals Group: Sri Dewiwaty Widjaja, Business Director
• Best Data & Loyalty Activation – IKEA Indonesia: Zen Foo, Country E-Commerce Manager
• Best Segmentations of the Year – UniPin: Glenn Mangisengi, General Manager of Operations
• Best Banking Activation – Bank Saqu: Willy Apriando, Head of Marketing
• Group Retailer of the Year – PT MAP Aktif Adiperkasa: Yongky Teng, Digital Experience Senior Manager, SEA

Thank you to everyone who contributed to making this event such a success. We look forward to continuing this journey of growth and innovation with you all!