Insider, a single platform for delivering individualized, cross-channel customer experiences, today announced that they achieved 235% growth in Australia in the last twelve months. This news follows notable customer wins – including Chemist Warehouse, Brand Collective and Accent Group – and continued expansion among existing customers.
Insider powers hundreds of Australian brands across industries like retail, eCommerce, financial services and banking, telecommunications, media and entertainment, and travel and hospitality. Insider’s impressive growth in the region comes despite forecasts predicting a shrinking economy, with the Reserve Bank stating that a recession may be on the horizon.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating tech stacks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).
“My team will be celebrating our 5th anniversary in Australia, and I am incredibly proud of our achievements and this milestone as we kick off 2023. We have a talented bunch of passionate people in this region, and with our growing workforce, we have expanded into new offices in Sydney to ensure our customers receive the highest levels of satisfaction. We are constantly combining local expertise with global knowledge in everything we do,” says Tunc Bolluk, Managing Director at Insider.
“Insider is the #1 leading MarTech vendor, focussing on omnichannel customer journey orchestration and personalization. Today, Insider power’s more than +1,200 of the world’s best-loved brands across the globe, including ⅓ of the Fortune 500. In Australia, we welcomed 46 new partners this year and have hit 235% growth. One of the most important reasons for our success is being able to impact our customer’s business and their bottom line truly.”
“Typically, our customers are looking for ways to unite and simplify their tech stack, either by moving away from single-point solutions that keep data locked up in silos or turning away from clunky cloud players that are hard to integrate,“ adds Bolluk.
We are experiencing remarkable interest from Australian brands and retailers thanks to our powerful product, designed specifically for marketing and eCommerce professionals. Insider is a market leader for personalized omnichannel experiences receiving top marks and positioning in: The Forrester Wave for Cross-Channel Campaign Management, Gartner Magic Quadrant for Personalization Engines, and IDC MarketScape Worldwide Customer Data Platforms. Insider has received over 560+ customer reviews, making them a top-rated and #1 leader in G2’s Winter 2023 Report across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Insider recently announced that it became a WhatsApp Business Solution Provider (BSP) following the acquisition of Meta-verified Messaging Platform, MindBehind and launched WhatsApp Commerce to help brands deliver end-to-end buying experiences.
which will enable Australian brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp.
What our customers say:
The Insider Platform is a robust tool that allows companies to experiment, test, and gain valuable insights into online customer behavior.
What I like best is the ease with which we are able to manipulate pages using the Insider Platform. Client services are also impeccable.
Insider allows us to execute online tests/experiments on our sites.
We use the data Insider provides to help improve site CRO and decide how to optimize our overall UX/CX journeys for our customers.
The support and framework around planning, execution, and optimizing from the Insider team are truly great. One of the best partners I’ve worked with to date. The platform offers so many opportunities to test and learn things, without needing to invest heavily into building features/investing into things you’re not sure about. Using Google Analytics data to measure success is also really beneficial for reporting.
We’re focussing on our abandon cart, personalized product recommendations and testing features on our site that don’t exist. We’re also using Insider to showcase more content where we are limited on-site. We A/B testing different campaigns to help provide guidance and data on what features we should get developed if we can. It has allowed us to identify key things to increase conversion rate and elevate our customer’s experiences.
Insider has helped us significantly with powerful segmentation capabilities – we use the web push function of Insider right now.
We were bowled over by the result of hitting 35X ROI and continue to grow in a cumulative way. We appreciate Insider’s capabilities in taking us to greater heights of customer satisfaction through personalized experiences.
If personalisation is something, Insider can help you understand, navigate and successfully implement it on your website. The team has been very helpful, and we are currently running an Architect POC to build post-purchase replenishment Journeys to increase customer frequency, which looks promising.
Looking forward to the future:
We will continue to support our Australian customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how.
Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers.
Our goal remains steadfast; to support our customers with customer experience initiatives through our market-leading solutions and local strategic guidance.