Yotpo and Insider have teamed up to introduce a seamless integration for a new era of personalized marketing. This partnership allows businesses to capitalize on Yotpo’s retention marketing platform and Insider’s advanced channel breadth and personalization capabilities, creating precise, retention-focused campaigns across 12+ channels. The collaboration between Yotpo and Insider aims to reshape how brands establish and nurture customer relationships.
Yotpo is an innovative retention marketing platform that empowers businesses to turn one-time shoppers into customers for life. By enabling brands to leverage customer reviews, ratings, loyalty programs, and more, Yotpo enhances brand reputation, drives customer engagement, and fosters enduring loyalty to increase customer retention.
Yotpo equips brands with the tools to build deep connections with their audience, and the platform is excited for its customers to take this a step further with Insider’s AI-powered personalization and segmentation tools.
Focused on nurturing existing customer relationships, retention marketing emphasizes the value of retaining loyal customers who have already engaged with a brand.
This approach recognizes that maintaining customer loyalty and extending customer lifetime value can be far more cost-effective than continually acquiring new customers. By consistently delivering valuable, personalized experiences and targeted offers to existing customers, businesses can create a dedicated customer base, increase repeat purchases, and boost CLTV.
Insider’s integration with Yotpo will enable brands to reach these goals and build a retention strategy that not only works, but also builds loyal (and loud!) brand advocates.
With Insider’s connection with Yotpo, brands can sync loyalty events and review data with Insider, enabling them to access sophisticated segmentation and deliver personalized messages and promotions across diverse channels, nurturing and solidifying customer loyalty.
Here are five ways brands can leverage the new integration:
Precisely target users across channels—including email, WhatsApp, SMS, and more—based on their loyalty points with Yotpo. This enables you to tailor your communication and campaigns even more effectively, maximizing the impact of each interaction and generating higher engagement rates.
With the integration, Yotpo’s rewards points balances are synced to your Insider panel, so you can use the information to hyper-personalize content, such as in email subject lines, to encourage higher open rates and conversions. This extra level of tailored communication displays the customer’s loyalty status to foster a more intimate connection with your brand.
Use Insider to send perfectly timed and targeted emails to your loyalty program members within the Yotpo platform. By offering special promotions, bonus points, and personalized updates about the program, you ensure members who have opted in will receive regular visibility into the program’s value, enhancing their engagement and participation.
Notify customers when they achieve VIP tiers or earn points to drive a sense of accomplishment and provide real-time recognition for their engagement with your brand.
Segment customers based on their review data, including metrics such as the number of reviews, average review scores, and overall sentiment. This precise segmentation enables targeted messaging that aligns with customers’ sentiments and preferences. For example, thank those with high reviews to make them feel special or win the ones with low scores back with personalized, special offers.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Yotpo is a leading eCommerce marketing platform that empowers businesses to harness customer reviews, loyalty programs, and other user-generated content to drive brand growth. With a suite of tools, Yotpo enhances customer engagement, boosts loyalty, and maximizes conversions through authentic user experiences.