Insider and FCB Mexico join forces to accelerate growth marketing in the Mexican Market

Mexico, June 7, 2021 — Insider, the world’s first integrated Growth Management Platform (GMP), and FCB México, the leading international creative & strategy consultancy firm for integrated marketing, have entered into a strategic partnership. FCB will leverage Insider’s technology to create unique experiences and power its marketing strategy services for the top Mexican eCommerce brands.

Insider’s advanced AI-powered segmentation and recommendation strategies will enable FCB to offer better experiences by implementing omnichannel campaigns across email, web and mobile push, WhatsApp, and SMS to lead companies. FCB aims to bring a unified approach to present personalization technology to its customers in the Mexican market and boost conversion rates and ROI. 

“Insider and FCB are the perfect match. Their growth platform allows us to provide AI-backed personalization technology to our customers, delivering even more value. We are proud to have this partnership with Insider and manage an impressive tool that unifies customer data for deep segmentation. The platform will enable us to target users more accurately and also generate more ROI from our marketing efforts.” said Eric Descombes, CEO at FCB. 

By sharing insights from their collective learnings with the industries where conversion is fundamental for growth, especially for retail and travel, FCB and Insider will focus on developing the Mexican eCommerce market. The partnership launched with its first customer, OfficeMax, the most famous office supplier retailer in Mexico.

“It was important for us to find the best and most experienced partner in Mexico, and we did; with FCB, we have found a strategic partner that truly knows and understands the Mexican market. Their experience and consultancy services, combined with their impeccable reputation, will accelerate our customer’s growth in Mexico,” said Moritz Wolff, Country Manager LATAM at Insider.

Insider’s Growth Management Platform will support FCB’s growth strategies with cutting-edge technology while providing experimentation capabilities to create more value.

About FCB

FCB is a #1 international growth office that focuses on full-funnel growth marketing and building better digital experiences that convert. FCB works from different locations in Latin America for both larger SMEs and corporations. FCB is a leading international strategy consultancy office for marketing & sales. For further details, go to:

About Insider

Insider is a B2B SaaS company with a unique approach to multichannel experience orchestration. Recently, Insider announced its $32 Million Series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst. Insider was featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and was named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews, 17 quarters in a row. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1000 global businesses, including UNIQLO, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, BBVA, Dominos, Avon, and CNN.