Insider and 4NG enter into strategic partnership

Amsterdam, May 31, 2021 – Growth Management Platform Insider and full-service digital agency 4NG enter into a strategic partnership to accelerate growth in the Netherlands. With Insider, 4NG is able to offer its customers personalized customer journeys, perform A/B tests, obtain data faster, and convert users through integrated features, such as web push messages, pop-ups, dynamic sticky bars, and real-time message triggers.

“Our extensive personalization and growth capabilities amplify online growth, create value for consumers, and help eCommerce companies improve key KPIs, such as conversion rates and average order value across the entire funnel to achieve a positive ROI. As a full-service digital agency with a clear focus on strategy, data, technology, and eCommerce, we have found a strong partner in 4NG. We see an increasing demand for individual cross-channel solutions, and together with 4NG we can meet this demand and also accelerate the growth of Insider in the Netherlands,” says Bas Drogtrop, Country Manager Benelux at Insider.

The focus of 4NG is on digital growth and professionalization. With a mix of expertise including Growth Hacking, Conversion Rate Optimization, and Personalization, a collaboration between 4NG and Insider is a very logical choice.

“We are very pleased to add Insider to our expertise, making 4NG a stronger full-service office that can support its customers in every way. With Insider’s advanced AI-driven segmentation and personalization, we can offer our customers more in the marketing process. In addition, 4NG can now offer a complete customer journey, enabling us to optimally serve our customers,” says Bjorn Kellerman, Business Development Manager at 4NG.

About 4NG

4NG helps companies to grow digitally and to further professionalize. Within areas such as Design & Technology, Data & Performance, and Strategy, 4NG works for clients such as WWF, LeasePlan, Buma Stemra, and Talpa. 4NG originated as a group from 4net Interactive, which was founded in 2002. In addition to 4net Interactive, the labels Brainbrothers (sourcing), Nextfields (strategy & performance), and now also PossibilIT (CRM & subscription commerce), Arlanet, and Netvlies are part of 4NG.

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About Insider

Insider is a B2B SaaS company with a unique approach to multichannel experience orchestration. Recently, Insider announced its $32 Million Series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst. Insider was featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and was named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4.6/5 rating based 100% on user reviews, 17 quarters in a row. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the U.S.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1000 global businesses, including GAP, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, BBVA, Domino’s, Avon, and CNN