Treasure Data and Insider
Built on a big data foundation, Treasure Data empowers marketers with unified profiles and insights. With 12+ channels ranging from email to site search, Insider provides the activation layer. Together, in a two-way sync, they help businesses create a seamless customer experience.
Use Cases
Sync events from Treasure Data
Integrate marketing, service, and sales events from Treasure Data Suite with Insider. Leverage integrated data across Insider's 12+ channels to trigger personalized cross-channel journeys based on real-time events.
Sync first-party segments into Insider
Activate your first-party segments from Treasure Data by leveraging Insider's industry-leading personalization engine, which includes real-time segmentation, OOTB predictive segments, and 100+ pre-built templates.
Send events to Treasure Data Suite
Send Insider event data, such as email opens or journey entries, to ensure your unified customer profiles on Treasure Data capture key behavioral insights into your audience's engagement with your marketing efforts.