Segment is a customer data platform that helps companies harness first-party customer data.
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Segment collects events from web & mobile apps and provides a data toolkit. With Segment and Insider together, in a two-way sync, you can connect and exchange event data between the two platforms to elevate user experiences.
Easily sync Segment's Page, Identify, and Track specs that collect user attributes and events. Activate your data by transmitting user events such as cart abandonment, purchase, and other actions from Segment to Insider and initiate cross-channel customer journeys, customize user experiences using data like viewed products, items added to the cart, and more.
Sync your first-party segments from Segment and enrich your data on Insider to personalize user experiences even further such as tailoring your messaging to celebrate VIP customers, re-active inactive users, and onboard new customers.
Leverage Insider as a data source in Segment by sending events including channel and journey interactions. For example send data when a customer opens an email, enters or exits a journey or clicks on an SMS. You can also send custom events to Segment without any setup effort from your end. This helps you keep your data up-to-date across your tech stack, create custom segments, and forward them to relevant destinations. The bi-directional exchange of real-time user event data empowers you to develop more comprehensive activation and personalization strategies on a larger scale.
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