INSIDER vs KLAVIYO
Insider is the #1 platform – voted by users!
Why settle for anything less?
Klaviyo is a good automation tool for creating basic customer journeys across email and SMS – but if you want to deliver personalized, truly cross-channel customer experiences – Insider is the best option to drive growth and revenue. Connect data across all your channels, including: Web, App, Web Push, Messaging, Email, and SMS.
Compare Capabilities
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| Cross-channel Journey Orchestration | Klaviyo only supports Email, SMS, and Facebook Ads. Insider can manage complex journeys across those channels plus App, Web Push, App Push, RCS, Facebook Messenger & WhatsApp |
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| Journey Template Library | Insider has a library of ready-to-convert journey templates, designed to help multiple industries grow |
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| Recurring Emails | With Insider, you can activate recurring emails to keep your customers engaged over time. Klaviyo only supports single-send emails |
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| Email Recommendations | Klaviyo's recommendations are limited to popular / trending products. Insider uses AI to personalize recommendations to each individual |
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| Email Surveys | With Insider, you can increase engagement and data collection by embedding interactive surveys directly within your email |
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| Spam Test | Klaviyo doesn't provide a spam test to guage whether your emails will be prevented from reaching your customers inboxes. Insider has you covered |
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| Onsite Personalization | Not offered by Klaviyo. With Insider's deep web personalization capabilities you can personalize your on-site experience based on a users’ unique behavior and preferences |
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| Web Product Discovery | Insider offers a suite of product discovery capabilities, including InStory. Klaviyo doesn't offer any advanced templates for product discovery |
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| Mobile App Personalization | Only Insider helps marketers create engaging app experiences with dynamic layout personalization, gamification, surveys and countdown templates |
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| Rich App Push Notifications | Klaviyo only supports text-based app notifications. With Insider you can create rich app push notifications, including visual elements like images, sliders, carousels and more |
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| Native Messaging Apps | Only Insider offers advanced cross-channel journey orchestration features like "Next Best Channel" and "Best Send Time |
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| Product Recommendations | Insider’s AI-powered Smart Recommender delivers personalized product recommendations in real-time. |
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| Journey Optimization | Klaviyo lacks Insider's advanced cross-channel journey orchestration features like "Next Best Channel" and "Best Send Time ". |
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| Integration and Set-Up | Integrate Insider across your website or app in less than 5 minutes. Insider offers the fastest time to market and time to value, verified by users |
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How do customers rate solutions?
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#1 Leader everywhere
Insider was recently announced as a leader in the Forrester Wave™ Report for Cross-Channel Campaign Management.
Insider is ranked as the #1 platform in Mobile Marketing and Personalization on G2, topping the charts on the latest reports.
What set us apart is our ability to deliver up to 3X faster Time to Value compared to other players in the market.
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