5 strategies to accelerate revenue & growth across digital
Hi, we are Insider.
We are here to help Under Armour drive more revenue, growth and loyalty by delivering compelling, connected and personalized customer experiences across all your digital properties.
Here are 5 customized and highly-effective approaches to help you accelerate your online business and make it easier and more enjoyable to shop with Under Armour.
Take inspiration and learn how to:
- Enhance product discovery on mobile with snackable stories
- Boost engagement and conversions across digital channels
- Drive more revenue through messaging channels
- Maximize customer lifetime value by joining up the dots in your customer data
- Personalize the shopping experience for each customer – wherever they are
1. Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
2. Convert anonymous visitors into known customers with gamification
Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.
The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.
3. Reactivate silent customers to increase CLV and tackle churn
All the signs are there. They’ve stopped coming to site, they’re not opening your emails, they haven’t made a purchase in months. It’s time to mix up your strategy.
Insider’s machine learning recognizes the distinct behavioral patterns of your customers to detect when a customer is likely to churn – before it’s too late.
Keep the conversation going by identifying the right channel and message for each customer who is in danger of churning to inspire loyalty and keep customers engaged
4. Drive seamless 1:1 experiences through cross-channel journey orchestration
Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?
All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.
5. Create a personalized shopping experience for every customer
Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.
With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.
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Ready to learn more?
If you would like to discuss how any of these strategies would bring value to the Under Armour customer experience, don’t hesitate to get in touch.
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