Growth Hacks Series: CX as a Verb
What is Growth Hacks Series?
The Growth Hacks Series is a one-of-a-kind event series designed to equip marketing and business leaders with the cutting-edge strategies and practical tactics needed to achieve exponential growth. Each event tackles a specific theme within the growth hacking landscape, bringing together industry experts, thought leaders, and successful practitioners for an in-depth exploration of the topic at hand.
Learn
how leading brands are leveraging data and marketing automation to transform customer experiences and drive real business results.
Discover
actionable insights you can implement immediately to drive customer engagement and growth.
Network
with industry peers and gain insights from other delegates in this exclusive, closed-door roundtable.
Hear firsthand success stories
Dr Krishna Feron holds an MBA and PhD in computational physics. He is a recognised global expert in Monte Carlo modelling and has won numerous awards and grants. His analytical models have been used by companies like Sony and research institutes like the Max Planck Institute.
Notably, Krishna has invented an artificial retina, a device that could help blind people see again. He led a research group in computational physics, published over 70 scientific journal articles and presented at over 20 international conferences.
He is the Chief Data Analytics Officer and Head of Transformation at L’Oreal Malaysia Singapore. He leads the data analytics transformation, which covers data governance, developing and implementing analytics use cases, and establishing a data-driven culture. He is passionate about creating business value using data analytics
Paulino, started his career in Marketing, first in Pepsico as Brand Manager for Spain, and later as part of the founding team of simyo (the MVNO of the Dutch telecoms giant KPN), leading the launch of this mobile operator in Spain. After a 1-year MBA in Kellogg (Chicago) Paulino joined the global fashion retailer Inditex (parent company of Zara), as part of its Executive Development program. In his 6 years in Inditex Paulino held different management positions in the UK, and Easter Europe. After Inditex, Paulino joined fashion retailer Guess, firstly as a International Director in China, and quickly after as Country Director for Australia. Finally, 4 years ago, Paulino joined the fast growing Hong Kong fashion retailer 6ixty8ight to expand the brand throughout APAC. Today Paulino heads 6ixty8ight in APAC with focus on 3 areas: Retail Operations (for directly operated stores), Ecommerce and Wholesale/Franchising. Paulino is BA in Business by the Dublin City University and MBA by Kellogg (Northwestern University).
Dr Krishna Feron holds an MBA and PhD in computational physics. He is a recognised global expert in Monte Carlo modelling and has won numerous awards and grants. His analytical models have been used by companies like Sony and research institutes like the Max Planck Institute.
Notably, Krishna has invented an artificial retina, a device that could help blind people see again. He led a research group in computational physics, published over 70 scientific journal articles and presented at over 20 international conferences.
He is the Chief Data Analytics Officer and Head of Transformation at L’Oreal Malaysia Singapore. He leads the data analytics transformation, which covers data governance, developing and implementing analytics use cases, and establishing a data-driven culture. He is passionate about creating business value using data analytics
Paulino, started his career in Marketing, first in Pepsico as Brand Manager for Spain, and later as part of the founding team of simyo (the MVNO of the Dutch telecoms giant KPN), leading the launch of this mobile operator in Spain. After a 1-year MBA in Kellogg (Chicago) Paulino joined the global fashion retailer Inditex (parent company of Zara), as part of its Executive Development program. In his 6 years in Inditex Paulino held different management positions in the UK, and Easter Europe. After Inditex, Paulino joined fashion retailer Guess, firstly as a International Director in China, and quickly after as Country Director for Australia. Finally, 4 years ago, Paulino joined the fast growing Hong Kong fashion retailer 6ixty8ight to expand the brand throughout APAC. Today Paulino heads 6ixty8ight in APAC with focus on 3 areas: Retail Operations (for directly operated stores), Ecommerce and Wholesale/Franchising. Paulino is BA in Business by the Dublin City University and MBA by Kellogg (Northwestern University).
Meet our Moderators
Rakesh is a Partner with PwC, and leads the Consumer Markets practice in Malaysia, and across South East Asia - advising local and multinational corporations, private equity firms and governments. Earlier, he served the firm across their Chicago, New York and Tokyo offices in various capacities. He specializes in developing growth strategies (sales and marketing, innovation, M&A) and in leading large transformation programs (cost realignments, commercial excellence, technology).
KC is a Partner in PwC Malaysia leading Data and Analytics. KC started his career in PwC with over 19 years of local and global experience in the data and technology risk. During his tenure, he has been transferred to PwC UK (London) and leads a number of data and technology related audits for some of the largest multinational clients listed on the London Stock Exchange FTSE 100 index spanning across industries such as Oil & Gas, Fast Moving Consumer Goods, Luxury Goods and Manufacturing.
He currently leads a team of specialist in the Data and Analytics, that focuses on hepling clients in data value creation and data trust, through the development of data strategy, delivery of AI and ML use cases, data governance solutions, process mining and data automation. He works closely with a number of renounded data technology players e.g. hyperscallers, MarTech solution, analytics solution and data governance solution in delivering value to the client.
Out of work, KC is an avid cyclist and has travelled around Malaysia and UK for cycling, which over the years he has clocked in over 8000 KMs. He welcomes anyone who would like join in the adventure, and explore the countryside and breeze.
Orkan Akcan, Executive Vice President at Insider, brings a wealth of expertise in international growth and business transformation to the table. With a proven track record at Accenture, EY, and Antuit, he has successfully navigated complex challenges across diverse industries. Orkan’s deep understanding of solution design, sourcing, and supply chain management has played a key role in his achievements. He holds an MBA in Financial Mathematics from INSEAD, demonstrating his commitment to data-driven decision making.
Guneet is a passionate Regional Growth Director, APAC at Insider. A true tech evangelist, Guneet thrives on identifying cutting-edge solutions that drive impactful results for businesses in the ever-evolving APAC landscape. With a keen eye for opportunity, Guneet leverages his digital savviness and strategic expertise to solve complex problems and unlock significant growth potential. He is a strong leader known for his dedication to staying ahead of the curve and his commitment to exceeding client expectations.
Rakesh is a Partner with PwC, and leads the Consumer Markets practice in Malaysia, and across South East Asia - advising local and multinational corporations, private equity firms and governments. Earlier, he served the firm across their Chicago, New York and Tokyo offices in various capacities. He specializes in developing growth strategies (sales and marketing, innovation, M&A) and in leading large transformation programs (cost realignments, commercial excellence, technology).
KC is a Partner in PwC Malaysia leading Data and Analytics. KC started his career in PwC with over 19 years of local and global experience in the data and technology risk. During his tenure, he has been transferred to PwC UK (London) and leads a number of data and technology related audits for some of the largest multinational clients listed on the London Stock Exchange FTSE 100 index spanning across industries such as Oil & Gas, Fast Moving Consumer Goods, Luxury Goods and Manufacturing.
He currently leads a team of specialist in the Data and Analytics, that focuses on hepling clients in data value creation and data trust, through the development of data strategy, delivery of AI and ML use cases, data governance solutions, process mining and data automation. He works closely with a number of renounded data technology players e.g. hyperscallers, MarTech solution, analytics solution and data governance solution in delivering value to the client.
Out of work, KC is an avid cyclist and has travelled around Malaysia and UK for cycling, which over the years he has clocked in over 8000 KMs. He welcomes anyone who would like join in the adventure, and explore the countryside and breeze.
Orkan Akcan, Executive Vice President at Insider, brings a wealth of expertise in international growth and business transformation to the table. With a proven track record at Accenture, EY, and Antuit, he has successfully navigated complex challenges across diverse industries. Orkan’s deep understanding of solution design, sourcing, and supply chain management has played a key role in his achievements. He holds an MBA in Financial Mathematics from INSEAD, demonstrating his commitment to data-driven decision making.
Guneet is a passionate Regional Growth Director, APAC at Insider. A true tech evangelist, Guneet thrives on identifying cutting-edge solutions that drive impactful results for businesses in the ever-evolving APAC landscape. With a keen eye for opportunity, Guneet leverages his digital savviness and strategic expertise to solve complex problems and unlock significant growth potential. He is a strong leader known for his dedication to staying ahead of the curve and his commitment to exceeding client expectations.
Connect and mingle over refreshments.
Hear opening remarks from Rakesh Mani of PwC Malaysia who will set the stage for the day's discussions.
Don't miss the culmination of our event! Key takeaways from the roundtable discussions will be unveiled on stage, followed by closing remarks from both Insider and PwC Malaysia.
Theatre Has Limited Seats, But Your CX Potential Has No Bounds
Aurum Theatre, The Gardens Mall
Join us at this state-of-the-art cinema! Imagine exchanging ideas with industry leaders in a luxurious setting designed for ultimate comfort and focus.
The Growth Hacks Series: CX as a Verb is designed for a select audience of C-Suite executives, Directors, and Heads of Departments shaping the future of customer experience.
You'll connect with industry leaders from top FMCG and retail brands, including marketing specialists, e-commerce directors, and customer experience champions. This exclusive environment fosters meaningful networking and collaboration, allowing you to gain valuable insights from peers facing similar challenges and opportunities.
Frequently Asked Questions
Growth Hacks Series is an exclusive and invite-only event that brings together experts, thought leaders, and industry professionals to share insights, ideas, and experiences in the tech and marketing space. By attending Growth Hacks Series, you'll have the opportunity to learn from the best in the industry, gain valuable knowledge, and network with like-minded professionals. You'll also be able to get a sneak peek at the latest trends and technologies that are shaping the future of the industry.
At Growth Hacks Series, networking takes center stage. You'll have ample opportunities to engage with industry professionals, esteemed speakers, and fellow attendees throughout the event. Dedicated networking sessions and thoughtfully curated activities will facilitate meaningful connections, enriching your professional network.
When you register for Growth Hacks Series, you will receive a confirmation email acknowledging your registration. If the event is not yet full, you will receive an email within 24 hours confirming your place at the event. If the event is full, you will be notified via email and placed on a waiting list. We will also notify you if a spot becomes available and your place is confirmed. If you don't receive any email, please check your spam folder or contact our support team for assistance. You'll also receive regular updates and reminders leading up to the event to ensure you're fully prepared and informed.
We want you to feel comfortable and engaged throughout the event! The dress code is business casual. Feel free to come dressed in a professional outfit that allows you to relax, network, and participate actively.
If you aren’t personalizing your digital experiences, customers will simply go and find a brand that does.
- 63% of consumers will not buy from brands that have poor personalization tactics.
- 72% of customers are willing to pay more for a personalized customer experience.
- 60% of consumers want brands to help them find products that suit them.
