Insider’s personalization engine combines zero-party and first party data with AI powered predictions to help brands deliver individualized experiences for their customers.
With customized success and support in 26 countries, we believe Insider is the #1 choice for top global brands across verticals like eCommerce, Retail, Online Travel, Media, Banking and more.
Find out why Insider has been positioned as a Leader with highest scores for Marketing Use Cases.
Insider’s personalization engine combines zero-party and first party data with AI powered predictions to help brands deliver individualized experiences for their customers.
With customized success and support in 26 countries, we believe Insider is the #1 choice for top global brands across verticals like eCommerce, Retail, Online Travel, Media, Banking and more.
Find out why Insider has been positioned as a Leader with highest scores for Marketing Use Cases.
With Insider’s Smart Recommendation engine you can deliver the right product at the right time with ease. Leverage more than 20+ recommendation strategies from user based, bought together, most valuable products and much more. Auto optimize recommendations by combining product attributes like category, price, brand etc. with user affinity to choose the best product to showcase for every slot.
Read the report to find out why Insider received the highest score across all vendors for discovery critical capability.
With Insider’s Smart Recommendation engine you can deliver the right product at the right time with ease. Leverage more than 20+ recommendation strategies from user based, bought together, most valuable products and much more. Auto optimize recommendations by combining product attributes like category, price, brand etc. with user affinity to choose the best product to showcase for every slot.
Read the report to find out why Insider received the highest score across all vendors for discovery critical capability.
Explore how to optimize yours metrics from conversion rate, AOV to LTV
Take a look at all the growth metrics that are critical for your business and learn more on how to improve them.
Check it out
Insider’s personalization engine lets you deliver real-time experiences for every customer. Use attributes like loyalty status, discount affinity etc. and combine it with AI-based predictions to craft perfect experiences.
Building these responsive experiences becomes easier with Insider’s new unified template editor where you can build once and deploy it across platforms.
Read the report to find out why Insider scored top ratings on all three use cases of a personalization engine
A Dynamic, Robust Software Delivering Up To 30% Uplift In CR, Great For Growth.
Digital Marketer
Travel & Hospitality Industry
One tool, many features - Designed for the modern-day marketers.
Digital Marketer
Retail Industry
Onsite Personalization Made Easy With Smart Recommendations And Powerful Segmentation.
Marketing Analytics Leader
Retail Industry
Onsite Personalization Made Easy With Smart Recommendations And Powerful Segmentation.
Marketing Analytics Leader
Retail Industry
Intelligent insights to
bring precision to your personalization strategy
Insider’s reporting engine delivers precise insights for every member of the personalization team – including marketing, ecommerce, digital and product to make the right decisions. Get every insight from detailed A/B test statistics with bayesian probability to performance breakdown of individual personalization tactics, all the way up to determining your overall ROI and uplift.
We believe Gartner Peer Insights reviews show why marketers love Insider and the local customer support teams. Insider growth consultants truly partner with our customers to get more value from our platform and push the limits to hit the toughest growth targets.
Insider is the preferred growth partner for more than 800 powerhouse brands worldwide helping marketers connect data across channels, predict future behavior with AI and individualize multi-channel experiences from a single platform—with the fastest time to value.
Gartner, Magic Quadrant for Personalization Engines 2022,Jason McNellis, Joseph Enever, Ant Duffin
Gartner, Critical Capabilities for Personalization Engines, Jason McNellis, Joseph Enever, Ant Duffin
GARTNER and Magic Quadrant are registered trademarks and service marks, and PEER INSIGHTS is a trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Insider.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of facts, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content not makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of mechantability or fitness for a particular purpose.
Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Solutions
Essential Guides
Enterprise CDP, Cross-Channel Marketing, Personalized Customer Experience, WhatsApp Marketing, Email Marketing Platforms, Customer Data Integration, Market Segmentation, Journey Orchestration Platforms, Customer Journey Analytics, Recession-Proof CX Strategies, Migrating vs. Remaining
Cookie | Duration | Description |
---|---|---|
__hssrc | session | This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". |
cookielawinfo-checkbox-necessary | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
Cookie | Duration | Description |
---|---|---|
__hssc | 30 minutes | This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
bcookie | 11 months | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
Cookie | Duration | Description |
---|---|---|
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
__hstc | 11 months | This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 1 year | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_UA-81205217-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
hubspotutk | 11 months | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
bscookie | 11 months | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 11 months | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
Cookie | Duration | Description |
---|---|---|
AnalyticsSyncHistory | 1 month | No description |
cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-others | 1 year | No description |
ins-c | 1 day | No description |
ins-storage-version | 1 year | No description |
insdrPushCookieStatus | 1 day | This cookie is set by the provider Insider. This cookie is used for web push recieving. |
RUL | 1 year | No description |
UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |