Your 2020 Back to School Digital Marketing Strategy—Optimized + Top Benchmarks

It’s Back to School time already? The 2020 Back to School season has shifted in most parts of the world, forcing marketers to think about ways to drive Back to School digital traffic, and convert new visitors into customers.
Back-to-School/College sales generate the second-highest consumer spend every year (following the winter holiday shopping craze) and yield an average of $697 and $977 spent per person, respectively.

As 60% of these online shoppers use mobile, and 42% use desktop/laptops, you need to get your brand ready to offer stellar digital experiences.

That’s why we’ve put together 7 proven solutions for driving greater results at every step of the journey—online and offline, from lead gen and product discovery to conversions and shopping cart recovery. We added key engagement benchmarks including sessions, bounce rate, and pages per session, calculated based on Insider’s global analysis of 2019 Back-to-School data, and offered solutions for every step of the funnel: Acquisition, Activation & Revenue, Retention.

Chapter 1: Lead Generation
Chapter 2: Product Discovery
Chapter 3: Shopping Cart Recovery
Chapter 4: Promotions That Convert
Chapter 5: Repeat Visits (Online and Offline)

Let’s get our backpacks ready before school starts!