Convenience is king. Who picks up their own food any more when there are so many apps to deliver your food at your door? In fact, 38 million people in the U.S. used food delivery mobile apps in 2019. That number is expected to jump up to 44.1 million in 2020—amounting to about 20% of the total population. In 2023, the number is expected to approach a whopping 60 million. Given these eye-opening statistics, we’ve put together a digital growth guide for restaurant and delivery marketing.
Not surprisingly, the pandemic has accelerated the shift to digital. To survive and thrive, restaurant and delivery marketing needs to adapt to respond to temporary and here-to-stay consumer habits.
We put together this four-part restaurant and marketing playbook to help you optimize customer experiences and conversions across key digital channel.
In this digital growth guide, you’ll find tactics and tools on how to increase average order value (AOV) with personalization and progress bars to entice people to add more to their carts with reward thresholds. You’ll also find insights on how to increase your return on ad spend (ROAS) by targeting the people most likely to perform a desired action based on their real-time and historical activity.
But that’s not all, you’ll also find insights how to deepen customer loyalty and increase customer lifetime value (LTV), with personalized content, recommendations, and offers across channels where each individual is active and wants to engage with your brand.
Lastly, we provide resources and proven strategies for restaurant and delivery marketing to optimize performance across the entire sales funnel from acquisition, activation, revenue, and retention.
Part 1: The smarter approach to fueling organic growth
Part 2: Two quick tricks to streamline digital customer experiences
Part 3: Putting the personalization principle into practice
Part 4: Getting first-time digital customers to stick around
Fancy some sumptuous insights? Bon Appetit!