14 proven strategies for addressing challenges and KPIs of beauty marketers, including gaining customer attention, guiding potential buyers through product discovery, garnering trust, driving sales, and building sustainable loyalty.
While the traditional leaders — the top 20 cosmetics brands — are dominating in the brick-and-mortar business, taking in 90% of sales in the offline space, these companies only claim 14% of online business (Nielsen’s “The Future of Beauty” Report).
In other words, the industry’s biggest players are small fish in the world of eCommerce.
Take that one step further, and any small fish has the power to become a big fish in the digital space — if they can anticipate and serve mobile shoppers’ needs.
Thanks to mobile and web-based shopping trends, today’s marketers are now up against new obstacles. An even more crowded marketplace. Meeting customer demand for truly tailored product offerings—from among a pool of ever-expanding number of items to choose from. Delivering repeat purchases and positive word of mouth—more critical now in the social media age. While we don’t recommend trying to hack the competition’s website or app to compete, the modern-day equivalent of smashing store displays, the digital landscape has opened up a world of new tools and strategies—the kind marketers of yesteryear could only have dreamed of.
In this eBook we’ll:
Take a cup of coffee and dive in!