The eCommerce Lifetime Value (LTV) Playbook

Described as the most significant metric to benchmark for your brand, LTV is also the most overlooked and least understood metrics in business. As a general rule of LTV, companies with an engaged customer base can expect about 80% of sales to come from 20% of their customers. That’s why, it is vital for brands to be able to identify their most loyal shoppers and invest wisely in increasing their LTV rather than spending away their valuable ad budget.

Download our detailed eBook to understand this crucial KPI better and optimize your marketing strategy with proven strategies:

Part 1: What is LTV, anyway and why does it matter?
Part 2: Keeping track of your brand’s LTV
Part 3: Increasing LTV
Part 4: 3 proven strategies for maximizing LTV
Bonus: The marketer’s guide to optimizing beyond LTV

Ready to add value to your brand? Read on.