Evaluating a multichannel marketing platform isn’t easy. Choosing the right one requires a cross-functional effort from marketing, product management, IT, and finance.

A multichannel marketing platform evaluation becomes even more complex with its potential to disrupt and impact your overall customer experience, including key customer engagement, customer churn, revenue, and NPS scores.

Insider’s RFP toolkit is designed to help decision makers avoid common pitfalls. From involving the right stakeholders to assessing the impact of a solution on everyday users and a business, it is your one-stop source for making informed, money-saving decisions,

Understand what to look for in any marketing use case and preview the questions you’ll need to ask vendors before making a choice.

What’s in the Insider RFP Toolkit?

• An eBook covering multichannel marketing platform capabilities, plus a deep dive into customer data, segmentation, personalization, recommendation, and orchestration capabilities.
• A checklist with over 300 questions that will help you evaluate a multichannel marketing platform and how it can fit your organization and your needs.