If you’re in the airline industry, you’ve seen firsthand how hard the pandemic has been on travel. Last August, global air passenger volume decreased by about 64% from 2019.
There are signs that the industry is rebounding. But, unfortunately, the airline marketing strategies that worked before COVID are no longer effective. In the past, the focus was on increasing ancillary sales, but these days, it’s about booking all your seats.
In this eBook, you’ll discover strategies for maximizing load factor and ancillary sales. You’ll also learn about the latest cross-channel and personalization strategies that some of the industry’s most recognizable brands, including Singapore Airlines are using to increase their profitability.
Sneak peek at what’s inside
Download the eBook to learn how to transform our customer experience with personalization and cross-channel marketing. Plus, learn what’s clicking with customers right now and in the months to come.