Cheat sheet and activity workbook: Average revenue per user

If you want to know what value a customer actually brings for your business, the Average Revenue Per User (ARPU) is here to help you. ARPU is the typical amount of revenue you can expect to generate from a single customer. Discover how to calculate ARPU, how to use, and how to improve your brand’s revenue without increasing your marketing spend in our cheat sheet & activity workbook.