For marketers, the greatest test of both mental and physical strength comes once a year: on Black Friday and Cyber Monday.

As the biggest retail, eCommerce, and mobile shopping events of the year, they give marketers a chance to shine, test, iterate, and improve. In fact, 20-30% of all annual sales are earned during the holiday season. In 2019, over $730 billion were generated in sales in the U.S., $16 billion of which came from digital sales alone.

To help you drive sales, win new customers, and create consumer excitement during the holiday season, we gathered the top 12 secrets crucial to Black Friday and Cyber Monday growth marketing success:

Chapter 1 Breaking through the noise: To acquire and remarket smarter
Chapter 2  Speeding up the path to purchase: To fuel Black Friday and Cyber Monday       product discovery
Chapter 3 Building customer relationships that last:  During the holidays—and beyond
Chapter 4 Maximizing the Black Friday and Cyber Monday momentum: To realize the full revenue potential of the biggest days of the year

Let’s get your brand ready for Black Friday and Cyber Monday.