App Stickiness: Cheat Sheet & Activity Workbook Breaking Down the Math Behind the Marketing Metric

1 in 2 apps is uninstalled within the first 30 days. While it is a huge challenge to make your users download your app, it is even a greater problem to keep them active and engaged. That’s why, we share with you the basics of App Stickiness—the only kind of stickiness you will want for your brand.

Discover how to measure the popularity of your app and calculate App Stickiness. Find out what it takes to improve this important metric in our cheat sheet & activity workbook.