Connect the “data dots” to connect with your customers
While a Customer Data Platform (CDP) makes it easy to collect millions of customer data points online and offline, marketers often struggle to figure out how to activate this data and drive better ROI. To enrich their tech stack and target customers with more precision, marketers are turning to actionable CDPs.
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Trusted by 1,200+ brands worldwide
Get more value from your customer data
Insider connects data from different channels and sources, builds a complete view of every customer, predicts future behavior and intent with AI, and allows you to deliver individualized experiences — all on a single platform with the fastest time to value.
Learn why thousands of marketers choose Insider to activate their customer data and orchestrate cross-channel experiences that win.
Effortlessly connect your customer data in one place
Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect and exchange customer data with our platform
Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment
Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment
Insider trumps 10+ global vendors to receive the maximum rating, 5.0/5.0, for multiple CDP criteria including the ability to seamlessly stitch zero, first, second & third-party customer data into unified customer profiles, AI-led predictive analytics and optimization, journey orchestration, consent management, time-to-value (TTV), and more.
Understand every unique customer
Break down data silos, build unified profiles, and improve decision-making
You can’t deliver the best customer experience with fragmented data scattered across your tech stack. Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-view of every single customer. You can then effortlessly deliver individualized cross-channel experiences your customers will love. The result? Customer loyalty and better ROI.
Understand every unique customer
Break down data silos, build unified profiles, and improve decision-making
Put your customer data into motion with an actionable CDP
Activate your customer data on our extensive set of digital channels
The Forrester Wave™: Cross-Channel Campaign Management, 2021 Report recognizes Insider’s ability to deliver frictionless experiences on your customers’ most preferred channels. This also includes emerging mobile messaging channels like WhatsApp, LINE, SMS, and RCS.
Personalize experiences to stop the revenue leak
Turn your customer data into beautifully designed, cross-channel customer journeys
Every customer is more than just data points. Design and launch more human and one-to-one customer journeys across channels. Our intuitive platform makes it easy to craft complex journeys based on 30+ triggers, real-time behavior, and AI-led predictions Gamified templates and our click-and-drop editor makes it easy to customize and deploy impactful campaigns in minutes. All primed to increase engagement, conversion, and retention.
Personalize experiences to stop the revenue leak
Turn your customer data into beautifully designed, cross-channel customer journeys
Count on AI to do the heavy-lifting
Orchestrate and optimize journeys with industry-leading, AI-led capabilities
Get even more out of every campaign and journey with machine learning algorithms that power advanced features like send time optimization and next best channel to optimize send times, channels, devices, journey paths, recommendations, and offers. Insider’s actionable CDP also offers AI-led auto-winner testing and multi-armed bandits to help you go above and beyond regular A/B/n testing.
Interactive tool
How does an actionable CDP work?
Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.
Resources to fuel your growth with an actionable CDP
What could you do with Insider?
One platform for individualized, cross-channel customer experiences
Insider connects data across channels, predicts future behavior with AI,
and individualizes experiences from a single platform with the fastest time to value.
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