As one of the world’s leading organic beauty brands, Melvita has a vast retail and eCommerce network, spanning more than 15 countries, and covering some of the most significant markets, including France, Japan, China, and Hong Kong. Besides being competitive, organic skincare is a unique, niche, and constantly growing market – as an increasing number of customers opt for eco-friendly, natural, advanced, and certified products.
Melvita has been targeting eCommerce-driven market growth for a long while. In fact, a focus on growing the eCommerce ecosystem is a new and growing trend in the beauty and cosmetic industry.
In order to boost its eCommerce penetration, Melvita was looking to increase the flexibility of its marketing solutions, automate user experience, and of course, improve its commercial rate. Most importantly, the company wanted to improve retention, and at the same time, ensure that it was growing its product portfolio responsibly. To meet these needs, Melvita was looking for a right-fit solution provider.
Insider ticked all the boxes for Melvita, as they understood their business requirements, and provided the right tools, expertise, and service to drive their revenue growth. Insider’s in-depth and carefully thought out strategic planning and guidance proved to be as vital for Melvita’s eCommerce-driven market growth, as its platform, campaigns, and marketing tools.