Industry
Retail
Category
Personalization
Channels
Onsite (Web/Mobile)
Solutions
InStory
Success Story
How Kilian leveraged Insider’s Web Suite to achieve a 35% increase in CVR
Web Suite
InStory
Personalization
35%
increase in
CVR
10%
increase in
page visits
2.75%
engagement rate
“Our strategic collaboration with Insider has been transformative, enabling us to not only enhance customer engagement but also drive significant increases in conversion rates across multiple initiatives thanks to Insider’s advanced Web Suite. With Insider, we’ve seen tangible results that underscore the power of innovation and partnership in building lasting connections with our customers that drive real results.”
Ecommerce Manager
Executive summary
Kilian Paris’ successful collaboration with Insider enhanced the brand’s customer engagement and conversion rates across various onsite initiatives. Leveraging Insider’s expertise and technology, Kilian Paris implemented strategies from Insider’s Web Suite such as segmented coupon codes and personalized product discovery tools, resulting in significant increases in conversion rates and demonstrating the power of strategic partnerships in achieving meaningful growth.
About Kilian Paris
Founded 15 years ago by Kilian Hennessy, Kilian Paris has over 34 unisex fragrances across five olfactive families—all inspired by its founder’s olfactive memories and passion for nightlife, extravagance, and elegance. Over the past few years, Kilian Paris has been filled with Fragrances, scented makeup, objects of desire, and creative collaborations, as well as crazy parties all around the world led by its founder Kilian Hennessy, embodying its festive and unconventional motto, “Don’t be shy”. Kilian Paris also represents 15 years of sustainability commitments through its refillable fragrance flacons, a founding concept that materializes its founder’s longstanding belief that true luxury should last forever.
Why Insider?
The brand chose Insider for its onsite personalization capabilities. They were also impressed by Insider’s commitment to delivering cutting-edge solutions tailored to the specific needs and goals of its clients, as well as its track record of success supporting other global retail brands including Clarins, Adidas, and MAC Cosmetics.
USE CASE #1
Collaborating on a custom product discovery tool to achieve a 35% increase in CVR
The challenge
Kilian Paris wanted to enhance the discovery experience for its perfume and lipstick products and provide customers with a seamless and engaging way to explore and find the perfect scent or shade, overcoming the limitations of traditional product browsing methods.
The solution
Partnering with Insider, Kilian Paris invested in developing a custom product discovery tool. Leveraging Insider’s expertise, the team collaborated closely to design and implement a specialized tool tailored to its brand and products. The custom-made tool empowered users to navigate through the wide range of perfumes and lipsticks with ease, providing personalized recommendations based on individual preferences and characteristics. Insider managed all aspects of functionality, flow, product mapping, and content, ensuring a smooth and immersive user experience.
“At Kilian Paris, we’re all about building lasting customer connections. When we noticed people who had enjoyed our perfumes before weren’t coming back as often as we’d like, we teamed up with Insider who are experts at crafting tailored customer experiences that drive real results to deliver a targeted replenishment campaign. It worked—we achieved a 4.5% CVR!”
Ecommerce Manager
The results
4.5%
conversation rate via coupon codes
USE CASE #2
Promoting refillable products with Insider’s InStory feature to drive a 10% increase in page visits
The challenge
Kilian Paris wanted to boost the attraction towards its replenishment line, particularly refill products, targeting customers who had previously purchased full-size fragrances. The challenge lay in incentivizing these customers to opt for refill purchases during their subsequent visits to the website.
The solution
Leveraging Insider’s Web Suite once more, Kilian Paris launched InStory onsite, a personalized product discovery platform that blends AI-powered recommendations with captivating fullscreen experiences to help shoppers discover the best products for them in the quickest time. They created dedicated InStory campaigns about refilling products, allowing the brand to create engaging and personalized narratives around the benefits and allure of opting for refills, enticing customers to explore this option further.
“With Insider’s InStory feature, we told captivating stories about the benefits of refills to achieve a 2.75% engagement rate and a 10% jump in refill page visits. Insider has helped us guide our customers toward sustainable choices with personalized storytelling.”
Ecommerce Manager
The results
2.75%
engagement rate
10%
increase in refill
page visits
USE CASE #3
Implementing a segmented coupon code strategy to achieve a 4.5% CVR
The challenge
Kilian Paris was looking for a solution to encourage customers who had previously purchased perfume to make a second purchase. They needed to target these segments and incentivize them to revisit the site and make another purchase.
The solution
Leveraging Insider’s Web Suite, Kilian Paris implemented segmented coupon codes onsite targeting customers who bought perfume between three and six months ago. These coupon codes offered personalized discounts and incentives to encourage a second purchase.
“With personalized recommendations and seamless navigation, our custom product discovery tool empowers users to find their perfect scent or shade effortlessly. Since working with Insider to custom-build this tool, we’ve seen a remarkable 35% increase in conversion rates for those who engage with the finder—a testament to the power of innovation in driving meaningful connections with our customers.”
Ecommerce Manager
The results
35%
increase in CVR for users who
engaged with the finder
Summary
By leveraging Insider’s Web Suite, including custom-built product discovery tools, coupon codes, and InStory, Kilian Paris was able to improve its key metrics, driving a 35% increase in CVR and delivering a more meaningful customer experience.
Looking ahead
Kilian Paris is looking forward to exploring other Insider capabilities to further improve the customer experience, including Eureka, Insider’s AI-powered search recommendation tool. The brand is also exploring the potential of adding additional capabilities to its marketing mix, such as Insider’s advanced journey orchestration tool, Architect.
Favorite feature
InStory
Kilian Paris’ favorite Insider feature is InStory which has enabled the brand to improve education about its refillable bottle initiative and create a more sustainable brand.
Trusted by over 1,200 global brands
Want to learn what Insider can do you for?
