October 14, 2024
Insider Launches Its Migration Mission to Help More Middle Eastern Brands Switch From Outdated Vendors Following Rapid Growth in the MEA & India
[Dubai, 2024] – Insider launches Migration Mission to help MEA & India’s top brands make the move to the #1 AI-native platform for individualized, cross-channel customer experiences.
Insider is on a mission to help more brands switch from clunky cloud players or multiple-point solutions while removing implementation and migration barriers. Whether a brand’s existing platform is overburdened, outdated, or has simply outgrown it, martech migration is fast becoming an inevitable part of business transformation. With a proven track record, Insider has successfully migrated leading brands such as KAVAK, E&Money, Samsung, and Webook, helping them overcome the challenges posed by outdated platforms. These businesses are now empowered with Insider’s innovative tools to solve key issues in their customer experience strategies—delivering enhanced personalization, seamless journey orchestration, and real-time engagement capabilities.
Insider recognizes the challenges brands face when transitioning to a new marketing technology platform and the concerns that can arise during such a critical decision. To address these concerns, the company offers a seamless migration process, supported by industry-leading expertise, ensuring that brands can unlock the full potential of their marketing efforts without disruption.
“At Insider, we believe migration shouldn’t feel like a leap into the unknown. We’ve redefined the migration process to be as it should be – fast, frictionless, and focused on immediate results. Our goal is simple: to empower brands to break free from outdated solutions and unlock their full potential with zero downtime and maximum impact. “ — Serhat Soyuerel, Co-Founder and CRO of Insider
Through its innovative solutions, Insider has empowered leading brands to make the move to its innovative technology—including one-third of the Fortune 500, like Coca-Cola, Adidas, Slazenger, Vodafone, Samsung, Estée Lauder, Virgin, GAP, Santander, and Singapore Airlines. By providing advanced capabilities that streamline tech stacks and drive higher ROI and revenue, Insider gives businesses immediate access to solutions that elevate customer experiences.
We’re seeing rapid growth in MEA & India as more Middle Eastern brands are moving away from outdated, cumbersome cloud providers and choosing Insider. Through our Migration Mission program, they benefit from a seamless transition with zero downtime and minimal effort, ensuring the fastest time to value. This allows marketing teams to boost growth while increasing productivity and efficiency,” says Ajish Pillai, Commercial Director of MEA & India at Insider.
Insider continues to lead the charge in transforming how businesses interact with their customers by delivering cutting-edge innovations across user engagement, journey orchestration, and AI-powered personalization. From intelligent search capabilities to real-time product recommendations and two-way support on platforms like WhatsApp, Insider is committed to providing brands with the tools they need to create tailored, meaningful experiences for every user.
This latest update takes personalization to unprecedented levels, powered by AI-driven advancements like Sirius AI™ Co-Pilot for journey orchestration and Eureka’s enhanced search algorithms, which refine the user experience in real time. Whether it’s streamlining product discovery or improving customer retention through WhatsApp Utility, Insider’s suite of new features ensures that businesses can effortlessly meet—and exceed—the expectations of their customers.
It takes an average of 3 searches for users to get to their desired product leading to higher bounce-offs and broken experiences. Delivering personalized and intuitive product discovery experiences is key to better customer engagement. With Eureka’s latest intelligent search enhancements, businesses can now offer more tailored and impactful search journeys that cater to individual user preferences.
Key Features:
Seamless Retention with WhatsApp Utility and Support
Keeping customers engaged and supported requires swift, personalized communication through their preferred channels. Insider’s WhatsApp Utility and WhatsApp Support make it simple to offer real-time updates and two-way support conversations, backed by AI. Whether your goal is to automate routine interactions or deliver personalized service, WhatsApp enables a seamless customer experience that boosts satisfaction and drives retention.
WhatsApp Utility: Real-time updates with scalability
WhatsApp Support: Two-way conversation with Gen AI and live agent deflection
Drive Instant Relevance with Insider’s New Real-Time User Engagement Model
Insider’s recommendation engine has been delivering real-time personalization, ensuring that product suggestions adjust based on user behavior dynamically. Now, we’re introducing the Real-Time User Engagement Model to elevate personalized shopping experiences even further. This model brings enhanced precision and adaptability to deliver recommendations that respond instantly to each user’s unique browsing patterns, creating a seamless and highly tailored journey.
What sets it apart?
Insider has taken journey orchestration to the next level with the introduction of Sirius AI™ Co-Pilot—a dynamic chatbot that transforms the way users interact with the Smart Journey Creator. This latest enhancement brings more usability, flexibility, and seamless control, making journey creation more intuitive and efficient.
Sirius AI™ Co-Pilot Features:
These features enhance productivity, simplify cross-channel experiences, and help marketers focus on customer experience.
Other feature launches in Q3
As brands strive to build stronger, longer-lasting relationships with their customers, Insider’s Q3 product releases offer the perfect solution. From enhanced personalization with real-time user engagement to dynamic AI-driven journey orchestration, every feature is designed to elevate the customer experience. However, Insider didn’t stop at personalization—compliance, analytics, and subscriber management are equally important.
Other feature launches included:
With Insider’s comprehensive suite of tools—from cutting-edge personalization to robust analytics and compliance controls—businesses can drive meaningful, data-driven engagement while safeguarding both customer trust and regulatory adherence.
“Insider’s tools helped us raise awareness of our services and boosted customer engagement, leading to the collection of 70k leads. Their Web Push and opt-in features allowed us to send personalized recommendations and increase user acquisition without intrusive pop-ups.”
“Architect allowed us to offer personalized experiences, improving user engagement and boosting conversions with Smart Recommender. The Mobile App’s user-friendly design further enhanced the overall user experience.”
“Insider’s mobile app suite and app push notifications helped us re-engage users and run targeted campaigns easily with pre-built templates. Their Email product improved deliverability and open rates, and the team has provided excellent support throughout the process.”
Insider’s momentum is recognized in its most recent milestones and recognitions, including:
Named the #1 Leader in G2’s Spring 2024 reports in more than six grids including Mobile Marketing, Customer Data Platforms (CDP), Personalization Engines, Customer Journey Analytics, and E-commerce Personalization, with a 100/100 user satisfaction score, the highest of any vendor.
