5 strategies to drive revenue & growth across digital channels for
Hi, we are Insider.
We are here to help HelloFresh drive more revenue, growth and loyalty by delivering compelling, connected and personalized customer experiences.
Here are 5 customized and highly-effective approaches to help you accelerate your online business.
Learn how to:
Enhance product discovery on mobile with snackable stories
Boost engagement and with made-to-convert gamified templates
Reactivate silent customers to increase CLV and tackle churn
Drive conversions with timely web push notifications
Deliver relevant messages via a customer’s preferred channel at scale
Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? No problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
Convert anonymous visitors into known customers with gamification
Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.
The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.
Reactivate paused customers to increase CLV and tackle churn
Insider’s machine learning recognizes the distinct behavioral patterns of your customers to detect when a customer is likely to churn – before it’s too late.
Keep the conversation going by identifying the right channel and message for each customer who is in danger of churning to inspire loyalty and keep customers engaged.
Deliver Relevant Messages via a Customer’s Preferred Channel at Scale
With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction matter dependent on: what are they interested in? What do they click? What have they purchased, and when? Which is the best engagement channel?
Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel like never before.
Onsite experiences that turn heads
Psst… want the secret to grabbing visitors' attention on your website? The answer is simple: extraordinary experiences made just for them. Make your website a joy to discover with individualization. Create more value with every click, tap, and scroll.
In-app experiences they’ll love
Know app users inside-out. Create individualized in-app experiences with a powerful suite of mobile marketing tools. From onboarding to retention, see an almost immediate uptick in engagement with app push and in-app messages.
Grab their attention offsite
Direct any user's attention wherever you want it and make conversions soar with individually tailored, perfectly timed web push notifications — even when they're offsite.
Goodbye, broken email experience
With so many emails blasted out each day, how do you stand a chance in a user's overflowing inbox? AI to the rescue! Recommend products each customer will love, binge-worthy content, and must-attend events at speed and scale with Insider's email marketing software.
Start conversations that convert
With the average user active on six or more channels, you need to be where they are. Engage millions of users already active on messaging channels like WhatsApp Business and Facebook Messenger with one-to-one messages.
Make one-to-one connections with SMS
Most of us are glued to our phones. Use SMS to engage offline customers and share sales, limited time offers, events, answer their questions and remind them of items they’ve left behind.
Generate revenue through messaging channels
Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.
Send automated alerts and personalized messages from cart reminders to tailored offers to speed up purchase decisions and recover lost revenue.
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Ready to learn more?
If you would like to discuss how any of these strategies would bring value to the HelloFresh customer experience, don’t hesitate to get in touch.
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