Connect with over 2 billion people on the world’s most popular messaging app. Engage and delight your audience with two-way conversational buying experiences thanks to Insider’s one-stop WhatsApp marketing solution.
Insider empowers brands to deliver marketing, commerce, and customer engagement experiences within WhatsApp—without any redirects. We make WhatsApp business messaging super simple, so you can focus on what matters most: delighting and engaging your customers.
WhatsApp Commerce enables marketers to build two-way conversational buying experiences for customers on the channel where they spend the most time.
Customers can browse, discover, research, purchase, and complete payment in real-time—without ever leaving the app. Let your customers do business with you as effortlessly as they message their friends and family.
Centralize your brand’s WhatsApp accounts and stay on top of template approval from within Insider’s platform. Easily migrate from other providers within the panel to leverage Insider’s BSP features, including conversational commerce and advanced analytics.
“I would recommend Insider to any brand that is looking to bring better value in its customer communication. Insider has a unique way of tying together channels in one single journey where we were actually able to communicate better with each customer.”
Marketing Manager at MadeiraMadeira
“Insider has helped us realize the full potential of WhatsApp for our business by making it incredibly accessible, easy to use, and enriching it with templates and a variety of different automations.”
Digital Marketing Manager
Leading US retail brand
With Insider, building opt-ins and growing your subscriber base is fast and easy. Start building with our engaging and compliant WhatsApp lead collection templates across your desktop and mobile channels.
Commerce experiences
Generate revenue through WhatsApp Commerce by enabling users to buy directly within WhatsApp using product cards, catalogs, cart page, and payment integration. Improve conversion and purchase rates without any redirects.
Automated two-way messages
Engage customers in two-way conversations using WhatsApp bots, powered by our patent-pending Generative AI. Prompt the bot to take on a persona that resonates with your brand and use knowledge limits to ensure reliable and secure communication.
Real-time alerts
Convert browsers by triggering timely price alerts when there’s a price drop on a product they’re interested in. Or bring back cart abandoners with in-the-moment and relevant cart nudges.
Segmented promotions
Deliver tailored promotions to specific audience segments, such as peak season sales or discounted offers for your VIP program.
Event reminders
Send friendly reminder messages so your customers don’t miss out on important events related to your product or service.
Purchase confirmation
Engage your customers post-purchase with personalized rich order confirmation messages.
In a single and easy-to-use dashboard, you can track opt-ins, opens, delivery rates, and click-throughs for each of your WhatsApp marketing campaigns.
“We leveraged Insider’s WhatsApp solution which has been extremely useful for us in bringing our churned users back. Within a short span of time, we observed an uplift of 15% in our conversion rates.”
Digital Marketing Manager
European luxury retailer
With 40+ pre-approved templates to choose from, your first WhatsApp marketing campaign can be up and running in no time. Build timely, relevant, and personalized messages for your customers based on their online behavior and purchase history.
Discover the benefits, best practices, and use cases behind the industry’s hottest new conversational commerce tool. This ebook dives into how innovative, global brands are using the world’s favorite app to better engage and delight their customers.
Our latest ebook explores 12 ways brands can supercharge their customer experience through WhatsApp marketing. Discover why Insider is the #1 choice for brands looking to engage their audience via WhatsApp.
With 40+ pre-approved templates to choose from, your first WhatsApp marketing campaign can be up and running in no time. Build timely, relevant, and personalized messages for your customers based on their online behavior and purchase history.
Discover the benefits, best practices, and use cases behind the industry’s hottest new conversational commerce tool. This ebook dives into how innovative, global brands are using the world’s favorite app to better engage and delight their customers.
Our latest ebook explores 12 ways brands can supercharge their customer experience through WhatsApp marketing. Discover why Insider is the #1 choice for brands looking to engage their audience via WhatsApp.
WhatsApp can be effective for marketing and sales if used wisely. Here are some key points:
Yes, Insider’s WhatsApp Business solution enables brands to send automated messages based on defined triggers, such as customer lifecycle stage, browsing history, purchase history, online behavior, and more.
WhatsApp offers two main options for businesses:
Brands can use WhatsApp for marketing by engaging customers through personalized messages, addressing queries promptly, and nurturing relationships. They can create broadcast lists to target specific audience segments with tailored content and establish a professional WhatsApp Business profile to enhance brand credibility. Automated replies ensure quick interactions, while product catalogs enable seamless browsing of offerings. Providing exclusive deals and discounts can boost sales, and offering customer support through the platform helps issue resolution and guides purchases. Collecting customer feedback and insights can lead to product improvements. Lastly, WhatsApp can be used to promote events and webinars, effectively connecting with the audience.
Creating a marketing strategy on WhatsApp involves several key steps:
You can send marketing messaging on WhatsApp using a platform like Insider. With Insider, you can leverage best-in-class tools such as conversational commerce with Insider’s WhatsApp Commerce feature.
WhatsApp marketing can be highly effective due to its large user base and private nature, which encourage engagement. Personalized interactions, direct communication, and quick responses enhance customer relationships. The ability to share rich media, target messaging, and ensure privacy fosters trust.
WhatsApp’s high open rates, conversion potential, and feedback opportunities contribute to its effectiveness. However, success relies on respecting privacy, avoiding spam, and delivering value through relevant content.
Top global brands choose to collaborate with Insider for their WhatsApp strategy due to Insider’s robust WhatsApp Commerce solution. This solution enables brands to engage and delight audiences through two-way conversational buying experiences, tapping into WhatsApp’s wide user base of over 2 billion people.
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