Insider Launches Its Migration Mission to Help More Thai Brands Switch From Outdated Vendors Following Rapid Growth in Thailand

[Bangkok, Thailand, 10 October 2024] – Insider launches Migration Mission to help Thailand’s top brands make the move to the #1 AI-native platform for individualized, cross-channel customer experiences. 

Insider is on a mission to help more brands switch from clunky cloud players or multiple-point solutions while removing the typical barriers to implementation and migration. Whether a brand’s existing platform is overburdened, outdated, or they have simply outgrown it, migration is fast becoming an inevitable part of business transformation. With a proven track record, Insider has successfully migrated leading brands such as BigC, COM7, Muang Thai Life Insurance, Thai Airways, Misumi, Allianz Ayudhya General Insurance in Thailand, helping them overcome the challenges posed by legacy platforms. These businesses are now empowered with Insider’s innovative solutions to solve key issues in their customer experience strategies—delivering enhanced personalization, seamless journey orchestration, and real-time engagement capabilities.

Insider recognizes the challenges brands face when transitioning to a new marketing technology platform and the concerns that can arise during such a critical decision. To address these concerns, the company offers a seamless migration process, supported by industry-leading expertise, ensuring that brands can unlock the full potential of their marketing efforts without disruption. 

“At Insider, we believe migration shouldn’t feel like a leap into the unknown. We’ve redefined the migration process to be as it should be – fast, frictionless, and focused on immediate results. Our goal is simple: to empower brands to break free from outdated solutions and unlock their full potential with zero downtime and maximum impact. “ said Serhat Soyuerel, Co-Founder and CRO of Insider.

“We’re seeing rapid growth in Thailand as more Thai brands are moving away from outdated, cumbersome cloud providers and choosing Insider,” added Jack Nguyen, VP of Growth Insider. “Through our Migration Mission program, they benefit from a seamless transition with zero downtime and minimal effort, ensuring the fastest time to value. This allows marketing teams to boost growth while increasing productivity and efficiency.” 

Through its innovative solutions, Insider has empowered leading brands to make the move to its innovative technology—including one-third of the Fortune 500, like Coca-Cola, Adidas, Slazenger, Vodafone, Samsung, Estée Lauder, Virgin, GAP, Santander, and Singapore Airlines, Nocnoc, Kohler, Copperwired iStudio, Bumrungrad International Hospital, Amway, Advice…. By providing advanced capabilities that streamline tech stacks and drive higher ROI and revenue, Insider gives businesses immediate access to solutions that elevate customer experiences.

Insider’s latest product updates:

Insider continues to lead the charge in transforming how businesses interact with their customers by delivering cutting-edge innovations across user engagement, journey orchestration, and AI-powered personalization. From intelligent search capabilities to real-time product recommendations and two-way support on platforms like WhatsApp, Insider’s latest product developments ensure that businesses can effortlessly meet—and exceed—the expectations of their customers.

Speedy Product Discovery with Intelligent Search Algorithms 

It takes an average of 3 searches for users to get to their desired product leading to higher bounce-offs and broken experiences. Delivering personalized and intuitive product discovery experiences is key to better customer engagement. With Eureka’s latest intelligent search enhancements, businesses can now offer more tailored and impactful search journeys that cater to individual user preferences.

Key Features:

• Smart Auto-Completion: Refines search in real-time, offering relevant product suggestions as users type, speeding up the process and reducing drop-offs.
• Affinity-Based Personalization: Learns from user behavior to show products aligned with their preferences, boosting engagement and conversions.
• Global Merchandising Rules: Ensures top-priority products (e.g., best-sellers, promotions) are visible, helping maintain control over product display and drive conversions.

Seamless Retention with WhatsApp Utility and Support

Keeping customers engaged and supported requires swift, personalized communication through their preferred channels. Insider’s WhatsApp Utility and WhatsApp Support make it simple to offer real-time updates and two-way support conversations, backed by AI. Whether your goal is to automate routine interactions or deliver personalized service, WhatsApp enables a seamless customer experience that boosts satisfaction and drives retention.

WhatsApp Utility: Real-time updates with scalability

• Sends real-time, automated notifications (e.g., order confirmations, shipping updates) at scale.
• AI-powered templates with instant Meta approvals enable quick, efficient messaging.

WhatsApp Support: Two-way conversation with Gen AI and live agent deflection

• Offers two-way, personalized conversations that feel human-like and in your brand’s voice with AI bots for FAQs and live agent deflection.
• Reduces call center load by up to 30%, allowing agents to focus on complex inquiries while maintaining smooth customer service.

Drive Instant Relevance with Insider’s New Real-Time User Engagement Model

Insider’s recommendation engine has been delivering real-time personalization, ensuring that product suggestions adjust based on user behavior dynamically. Now, we’re introducing the Real-Time User Engagement Model to elevate personalized shopping experiences even further. This model brings enhanced precision and adaptability to deliver recommendations that respond instantly to each user’s unique browsing patterns, creating a seamless and highly tailored journey. 

What sets it apart?

• Real-time decision-making: The algorithm tracks each user’s interactions within a session, instantly adjusting recommendations to match their most recent activity.
• Personalization from the first click: Even after a single product view, Insider’s algorithm starts offering personalized suggestions. As users continue to explore, the recommendations evolve based on their unique browsing patterns.
• Tailored for precision: By analyzing product attributes like category, price, and color, Insider ensures that each recommendation is personalized to reflect the user’s preferences.

Elevating Journey Orchestration with Sirius AI™ Co-Pilot

Insider has taken journey orchestration to the next level with the introduction of Sirius AI™ Co-Pilot—a dynamic chatbot that transforms the way users interact with the Smart Journey Creator. This latest enhancement brings more usability, flexibility, and seamless control, making journey creation more intuitive and efficient.

Sirius AI™ Co-Pilot Features:

• Conversational Journey Editing: Update and customize customer journeys via chatbot commands (e.g., switch SMS to WhatsApp) without manual steps.
• Insightful Decision-Making: ‘Show Reasons’ feature provides transparency on AI decision points for better control.
• Instant Undo/Redo: Easily experiment with changes, undo or redo, without rebuilding journeys.
• Start Fresh Anytime: Begin new journeys instantly by clearing conversation history.

These features enhance productivity, simplify cross-channel experiences, and help marketers focus on customer experience.

Other feature launches in Q3

As brands strive to build stronger, longer-lasting relationships with their customers, Insider’s Q3 product releases offer the perfect solution. From enhanced personalization with real-time user engagement to dynamic AI-driven journey orchestration, every feature is designed to elevate the customer experience. However, Insider didn’t stop at personalization—compliance, analytics, and subscriber management are equally important.

Other feature launches included:

• Silent Hours for SMS ensure compliance with regional regulations, reducing spam reports and unsubscriptions while delivering timely, respectful messages.
• Insider provides deliverability insights for SMS, WhatsApp, and Web Push campaigns, allowing marketers to track performance, identify errors, and optimize messaging in real time. This helps improve engagement and boost conversion rates.

With Insider’s comprehensive suite of tools—from cutting-edge personalization to robust analytics and compliance controls—businesses can drive meaningful, data-driven engagement while safeguarding both customer trust and regulatory adherence.

Here’s what Insider’s customers have to say

• NocNoc: “NocNoc leverages a variety of templates to achieve multiple objectives, including increasing AOV and revenue. By integrating data from other enterprise systems, they’ve successfully enhanced the overall customer experience.”
• BigC: “Over the past two quarters, BigC has ramped up its focus on marketing automation, incorporating Email into their journey architecture to engage with a larger audience through the channels they are most active in.”
• Com7: “Com7 recently launched the BNN App, adding it to their multichannel strategy and seeing impressive results. The integration of geofencing for the BNN App and the exciting revamp of Studio7 have contributed to their continued success.”
• Bumrungrad International Hospital: “Bumrungrad has created a highly effective cross-channel journey, integrating data from enterprise systems and exploring new channels like WhatsApp. Their use of AMP emails has also driven significant success.”
• Thai Airways: “Thai Airways has achieved remarkable success with their automated journeys, such as browse and cart abandonment emails. Their promotional campaigns, targeted by country and ROP type, have also performed exceptionally well.”

Insider growth in Thailand continues 

We are excited to share the outstanding success of Insider’s GROWTH MAKER’ CLUB Thailand 2024 – our premier offline event, held in collaboration with AppsFlyer and Contentsquare. The event brought together over 80 attendees from Insider’s valued partners, creating an incredible atmosphere of innovation and collaboration.

A heartfelt thank you goes out to our exceptional team and distinguished speakers for sharing their expertise:

• Anupong Tasaduak, CCO, NocNoc
• Yotaka Rodpothong, Marketing Director, Comseven Public Company Limited
• Kittiya Kornlerdwanich, Manager, Digital Content Strategy & Marketing Automation, Bumrungrad International Hospital
• Prathana Pawa, Sr. Business Development Director, AppsFlyer
• Jack Nguyen (Hung Tien), VP of Growth SEA, Insider

A big congratulations to the winners of the ‘Insider GMC Award 2024’ for their incredible achievements:

1. Best Use of Website Experiment: NocNoc, Anupong Tasaduak, CCO
2. Omnichannel Messaging Excellence Award: Thai Airways International, Kittiphong Sansomboon, Director of Customer, Brand & Marketing
3. Best Customer Journey: Big C Supercenter Public Company Limited, Siriwan Sukkasem, Acting Senior Vice President E-commerce Business
4. Remarkables of the Year: Amway Thailand, Pannarai Teansangutai, Deputy Director, Market Innovative Product Team
5. CX Momentum: Copperwired Public Company Limited, Nutthun Punyathumasarn, E-commerce Manager
6. The CX Pioneer Award: Bumrungrad International Hospital, Kittiya Kornlerdwanich, Manager, Digital Content Strategy & Marketing Automation
7. Best Campaign Impact Award: Advice, Chananya Jaisin, Chief Marketing Officer
8. The Most Breakthrough Growth of the Year: Com7, Yotaka Rodpothong, Marketing Director
9. Growth Maker Team of the Year: Muang Thai Life Assurance Public Company Limited

This event marked a significant milestone in our journey of growth and innovation, and we are grateful for the valuable contributions of everyone involved. Here’s to even more success in the future!