Insider Newsroom
December 17, 2024
Insider Expands Leadership Across 10 Categories in G2 Winter’25 Reports with the Highest Scores of 97/100 in Ease of Use and Setup
NEW YORK, NY (Dec 17, 2024)—Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it has extended its leadership position in G2’s Winter’25 reports across ten categories, topping the charts in 200+ grids, reports, and indexes.
In 2024, Insider expanded its leadership footprint in G2 by entering three new categories — SMS Marketing, WhatsApp Marketing, and Ecommerce Search — immediately securing the #1 position in each, outperforming all single-point solutions and traditional cloud players alike.
In a further seven categories, Insider widened the gap between itself and the closest vendors, strengthening its dominance and pulling even further into the top-right corner, reinforcing its position as the undisputed #1 industry leader.
Insider has topped the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, Ecommerce Search, Personalization Engines, and Ecommerce Personalization, for the eighth consecutive year. Insider also maintained its #2 position in the Customer Journey Analytics and Marketing Automation categories, remaining on the heels of HubSpot Marketing Hub.
Insider received the highest product roadmap score of any vendor, 99/100, for its visionary product roadmap. The world’s marketing and customer engagement professionals believe that Insider’s product development is headed in the right direction, and rank it higher than any other vendor in the space. Insider also received a perfect user satisfaction score of 100/100, with 97% of its customers willing to recommend it to prospective customers.
Insider’s continuous pursuit of developing industry-first solutions has earned it a reputation as a first-mover. It always incorporates the latest technologies and capabilities before any other vendor. Insider plans to further develop its next-generation marketing software offering by investing heavily in research and development, focusing on expanding and evolving its AI solutions.
Insider continues to transform how businesses interact with their customers by delivering cutting-edge innovations in Conversational CX and AI. From intelligent search capabilities to real-time product recommendations and two-way support on platforms like WhatsApp, Insider is committed to providing brands with the tools they need to create tailored, meaningful experiences for every user.
Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider, commented, “Our recent $500M Series E led by General Atlantic will help accelerate Insider’s ambitious product roadmap. Over the next two years, we plan to focus on realizing our vision to build an end-to-end AI-native omnichannel experience and customer engagement platform that compounds promotional, transactional, and support capabilities into a seamless solution powered by an extensive set of channels. Harnessing Generative AI to make user interactions more conversational at every level, we plan to further invest in Sirius AITM Co-Pilot, which guides teams at every stage of customer journey creation”.
The company’s latest developments in Eureka, Insider’s intelligent search and merchandising solution, will enable businesses to offer more tailored and impactful search and website browsing experiences that cater to individual user preferences and market trends
Insider’s WhatsApp Utility and WhatsApp Support make it simple to offer real-time updates and AI-backed two-way support conversations.
Hande Cilingir, Co-Founder and CEO at Insider, said, “Insider has been a leader in AI for more than a decade; so we were in a prime position to incorporate Generative AI natively within our platform. Generative AI will end a prolonged era of scarcity in marketing and customer experience. It will enable teams to tap into endless abundance by multiplying their resources and automating repetitive work. We are on the brink of an AI era that will truly disrupt the martech industry, and Insider will be the disruptive force leading it.”
Insider notes that the company’s differentiation lies not only in just their robust technology but also in how it supports, integrates, and helps brands use its solutions to scale business growth and achieve stability. The company states that it is on a mission not to reinvent technology itself but to reinvent how Marketing and Customer Experience professionals use technology to build sustainable brands and consumer relationships with simplicity and clarity. For brands, it’s no longer about the number of channels, interactions, or touchpoints – it’s how they maintain value and relevance with their customers to create a lovable brand, to ensure that they remain at the top of mind. Today, Marketing and Customer Experience teams are concerned with success, but tomorrow it will be sustainability. The company has coined this approach as “The Insider Advantage” to signify its role as a transformative partner, not a transactional partner, to deliver consistent value over time. By focusing on long-term collaboration, Insider aims to help the brands it works with to build deeper trust, loyalty, and shared growth, positioning themselves as indispensable partners in an increasingly digital world – and according to the latest user review, their customers agree.
“The account management team is fantastic – we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.” – Digital Marketing Director at Domino’s
Recognized with the highest Ease of Use and Setup scores of 97/100 for helping brands switch to Insider
Insider received industry-leading ease of use and setup scores of 97/100 for delivering a seamless onboarding and usage experience. This highlights Insider’s ability to simplify complex processes, enabling marketers and customer experience teams to create personalized omnichannel journeys efficiently.
Insider also earned 98/100 for onboarding and customer support, underscoring its dedication to ensuring a smooth transition and onboarding experience for its customers. With localized support available in 28 countries across six continents—including North America, EMEA, APAC, and Latin America—Insider is equipped to meet the needs of brands worldwide. Insider also stands out for its tailored support approach, offering regional and industry-specific expertise to align solutions with each brand’s goals and requirements, scale growth effectively, and create impactful customer experiences.
“Many brands are eager to move away from traditional marketing clouds that limit their growth. We are on a mission to help as many users as possible transition from legacy marketing clouds to Insider. We have developed a white-glove migration blueprint designed to make the transition seamless. In the last year, 150 brands have successfully made the switch to Insider using our automatic migrator and pre-built integrations and achieved up to 5X faster time to value compared to their previous vendor,” said Serhat Soyuerel, Co-Founder and CRO at Insider.
For the 8th consecutive year, Insider has outperformed all other vendors across all categories, grids, indexes, and criteria, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.
See the full comparison report of Insider x Adobe x Bloomreach x Braze x Iterable x Salesforce
Insider has been named the #1 leader in all three Personalization categories: Personalization Software, Personalization Engines, and Ecommerce Personalization. With an overall score of 99/100, Insider outranks all other vendors like ActiveCampaign for Marketing (89/100), Bloomreach (71/100), Braze (76/100), Dynamic Yield (72/100), Iterable (83/100), Klaviyo (78/100), MoEngage (69/100), Moosend (78/100), and WebEngage (67/100).
Marketing, CRM, and eCommerce professionals love Insider for its ability to create personalized and seamless experiences across any channel. Insider also helps brands supercharge their product recommendations, product discovery, and personalized search results strategies.
Last year, Insider was also named a Leader in the 2023 Gartner Magic Quadrant™ for Personalization Engines for the third year running, with the highest scores in all three personalization use cases. In addition to being recognized as a Leader in the Magic Quadrant by analysts, Insider was also recognized as a 2023 Gartner Peer Insights™ Customers’ Choice for Personalization Engines with the Highest Overall Rating of 4.8/5 earlier this year – thereby consolidating its presence as the #1 personalization solution amongst both analysts and customers.
“With Insider’s powerful AI, we were able to engage our users with more relevant and personalized offers. We saw an increase of 25% in our conversion rate in just one week.” — Digital Marketing Director at Watsons
With an overall score of 99/100, Insider continues to maintain the #1 Leadership spot in the Customer Data Platform category, outscoring all other vendors, including Bloomreach (85/100), Fullstory (75/100), Klaviyo (74/100), SAP CDP (69/100), Segment (76/100), Treasure Data CDP (73/100), and WebEngage (73/100).
It’s not just users who rate Insider highly as they were also named the #1 Leader in the IDC MarketScape: Worldwide Customer Data Platforms 2022 Focused on Front-Office Users. Vendor Assessment. The IDC report recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.“
Insider’s AI-native Customer Data Platform (CDP) helps enterprise-level brands orchestrate customer experiences by connecting siloed data from all data sources, including CRM data. It goes beyond data unification to help marketers leverage data to create personalized experiences across 12+ channels based on each user’s behavior, interests, and preferences.
“We’re using Insider’s best-in-class customer data platform and action layer to craft personalized experiences that reach customers where they want our brand to be.” — Marketing Director at Renault
This year, Insider extended its #1 leadership to the newly created WhatsApp Marketing category, emerging as the top choice for marketers and businesses using WhatsApp to send promotional, transactional, conversational, and commerce messages. With an overall score of 98/100, Insider has outperformed over 50 vendors, from point solutions to multichannel marketing vendors, including Braze (58/100), CleverTap (64/100), Gupshup (53/100), MoEngage (66/100), respond.io (71//100), WATI (66/100), WebEngage (73/100), and WhatsApp Business Platform (77/100).
“Insider offers a multitude of segmentation options to send personalized WhatsApp campaigns. We love their templates library, and the opt-in templates have helped us grow our subscriber base.” — Ecommerce Director at Birkenstock
Insider also extended its #1 leadership to SMS Marketing this year, emerging as the top choice for marketers using an SMS Marketing solution. With an overall score of 92/100, Insider has outperformed all the vendors in the SMS Marketing category, from point-solutions to multichannel marketing vendors, including Attentive (83/100), Birdeye (88/100), Bloomreach (70/100), Braze (74/100), EZTexting (72/100), Klaviyo (72/100), Podium (87/100), SlickText (87/100), and WebEngage (76/100).
“Our main aim was to target our messaging-first audience with channels like SMS and WhatsApp. We’ve been running some revenue-driven campaigns like price alert, replenishment, and back-in-stock campaigns that have helped us with increase revenue and sales.” — Ecommerce Director at Slazenger
Insider has also taken the #1 Leadership spot in the Ecommerce Search category this quarter with a score of 91/100 after entering the category only this year, outscoring all other vendors, including Algolia (74/100), Bloomreach (60/100), Constructor (57/100), Coveo (65/100), Doofinder (87/100), Klevu (59/100), Netcore Unbxd (53/100), Searchanise (57/100), and Searchspring (51/100).
Insider’s AI-powered site search and merchandising solution, Eureka, personalizes search experiences and boosts product discovery by recommending relevant products based on past and predicted user behavior for the user’s search query.
“Eureka’s interactive capabilities made it easy for us to create search experiences.The filtering options helped improve product discovery for our customers.” — Ecommerce Sales Director at Slazenger
With an overall score of 99/100 for Mobile Marketing, Insider is far ahead of all other Mobile Marketing vendors like AppsFlyer (77/100), Attentive (75/100), Bloomreach (65/100), Braze (95/100), CleverTap (82/100), Iterable (75/100), and MoEngage (73/100). Insider scored the highest (96/100) in capabilities like Segmentation, Optimization, Push Notifications, Email Marketing, Bulk SMS, Coupons and Promotions, and Dashboards.
Insider continues to develop industry-leading mobile solutions for brands looking to capitalize on a new generation of consumers seeking convenience, immediacy, and conversational experiences across mobile channels like In-app, App Push, SMS, WhatsApp, and Email.
“Insider’s personalization suite for the web and mobile have been amazingly efficient in helping us offer a sensible, customer-focused experience that our customers love and spread the word about.” — Digital Operations Director at IKEA
Discover more reviews from happy customers on G2 >
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