December 02, 2024
Insider and Contentsquare Host Digital Experience Leaders Lunch in Sydney
Insider and Contentsquare Join Forces for an Exclusive Digital Experience Leaders Lunch in Sydney
Sydney, 14 November 2024 – Digital customer experience leaders Insider and Contentsquare hosted an exclusive lunch event on 14 November at Chophouse in Sydney, drawing together a select group of industry experts and e-commerce leaders to discuss the latest approaches for optimising customer journeys and driving impactful results.
Themed Designing Seamless Customer Journeys That Drive Results, the event featured an engaging panel discussion focused on moving beyond traditional linear funnels to gain a deeper understanding of complex user journeys. The panellists offered valuable insights into leveraging advanced data tools to enhance every touchpoint of the user journey, from initial engagement to conversion.
Key Takeaways:
The event featured respected voices from the digital experience sector, including:
Panel Discussion Highlights:
Top digital priorities for 2025
Maddy: “Our focus for 2025 is all about enhancing CRO and evolving omni-channel loyalty programmes to build lasting customer relationships.”
Katie: “We’re concentrating on creating seamless omni-channel journeys to provide a unified experience across online and offline touchpoints.”
Game-changing platforms and tools
Maddy: “Contentsquare has been instrumental in helping us visually understand customer paths, from entry to navigation on our site, making it easier to optimise their journey.”
Katie: “Insider provides us with a comprehensive, integrated view of customer behaviour, allowing us to create personalised, data-driven experiences at scale.”
Unexpected customer behaviours and how they shape strategy
Maddy: “We noticed a significant increase in add-to-cart actions that didn’t translate into conversions. Adjusting our cart policy for the Black Friday period allowed us to capture these customers when they were ready to purchase.”
Katie: “After testing our navigation, we saw that many users were shifting to search, leading to higher conversions. We’re now prioritising search functionality to streamline the user experience.”
Approach to securing buy-in for tech investments like Insider and Contentsquare
Maddy: “We presented data-driven cases showing potential ROI, competitor trends, and cross-functional benefits.”
Katie: “Starting with a pilot programme allowed us to demonstrate early value, which was critical in gaining leadership’s confidence to expand.”
Attendees left with actionable insights to help streamline their customer journeys and enhance conversion rates for 2025. The collaboration between Insider and Contentsquare empowers businesses with the knowledge and tools needed to achieve a deeper understanding of their customers and to drive sustained revenue growth.
Contentsquare: Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, you can quickly gain a deep understanding of your customers’ entire online journey.
Insider: The #1 AI-native Omnichannel Experience and Customer Engagement Platform. Insider is an end-to-end solution with an integrated CDP that fuels journey orchestration across the broadest range of channels, delivering experiences as unique as each customer—with the fastest ROI, higher efficiency, and improved results.
For more information about Insider and Contentsquare, please visit Insider or Contentsquare.
