Insider Newsroom
February 28, 2023
Insider announces 250% growth in France following a series of customer wins, including Mauboussin, Snipfeed, Baobab ou Franprix
Insider, a single platform for building individualized, cross-channel experiences, today announced 250% growth in twelve months. This news follows notable customer wins – including Mauboussin, Snipfeed, Baobab, and Franprix – and continued expansion among existing customers.
Insider powers +1200 global brands across retail, eCommerce, financial services and banking, telecommunications, media and entertainment, and travel and hospitality. Insider’s impressive FR growth comes despite a softening economy, with the FMI warning that 1/3 of the world economy would be in 2023.
The economic outlook and consumers’ reduced spending power have led many marketing and CX leaders to focus on consolidating tech stacks. Their mission is to reduce overlapping costs, gather revenue-driving insights otherwise lost in disconnected systems, and unlock more substantial ROI and business value from each investment. This renewed focus on driving profitable growth from CX technologies has significantly contributed to Insider’s growth in the region, given its proven ability to deliver ROI 3X faster than any other vendor (G2).
To support business growth and ensure clients receive exceptional local customer support in French, Insider also announced that it has strengthened its Paris team (Paris, 8e)
“At Insider, customer support is at the heart of what we do,” says Fayçal Bouhdadi, Country Manager at. “Our commitment is to combine local know-how with global expertise to ensure our customers receive the highest customer satisfaction. Our quality of support is recognized by our users. G2 users rate our ‘Quality of Support’ as 9.6/10, one of the highest scores compared to any other vendor.”
We are continuing to strengthen our support teams – particularly in all phases of integration – to enable an even faster integration time and the support of a French team.
“With a robust product – built specifically for marketing and eCommerce teams to deliver outstanding, growth-driving CX initiatives – we’re witnessing phenomenal interest from the French leading brands and retailers,” says Kubilay Sengun, Managing Director at Insider.
“Our 5/5 ranking in 16 key Forrester product criteria for Cross-Channel Campaign Management – including ‘Personalization’ and ‘Predictive analytics and machine learning’ – gives our customers confidence in the platform.”
“Typically, our customers are looking to consolidate and simplify their tech stack – either by moving away from single-point solutions that keep data locked in silos or by turning their backs on clunky cloud players which are difficult to integrate and use,” says Kubilay.
“We’ve also made several exciting announcements recently, including our acquisition of Meta-verified Messaging Platform, MindBehind, enabling French brands and retailers to deliver end-to-end shopping experiences within messaging applications like WhatsApp. We’re proud that our customers will be some of the first brands in the world able to deliver this new generation of end-to-end customer experiences, forever changing the dialogue between brands and consumers,” adds Kubilay.
You can learn more about our latest product launch, WhatsApp Commerce, here.
Lanvin loves Insider
What do you like best about Insider?
The team understands immediately where the solution can bring value and business. Very customizable, it enables a fantastic journey for our customers.
What problems is the product solving, and how is that benefiting you?
Deliver a customized experience to luxury customers, who are by nature very demanding.
The power to the hand of the business team!
What do you like best?
The team is great, and the platform is powerful. The best solution to drive additional business and engage customers
What problems is the product solving, and how is that benefiting you?
Our internal search engine was not efficient > Read the full review
Today, Insider is ranked as the #1 Leader across 6 categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and E-commerce Personalization.
Looking forward to the future:
We will continue to support our French customers with local account management and customer success teams to provide our winning combination of global expertise paired with local know-how.
Our product roadmap is continuing to accelerate as we develop industry-leading products that are proven to deliver more profitability, growth, and revenue for our customers.
Our goal remains steadfast; to support our customers with their customer experience initiatives through our market-leading solutions and local strategic guidance.
