Fashion Giant and “Next Unicorn” Zilingo Chooses Insider to Outsmart Competition and Drive Digital Growth

SINGAPORE, March 1, 2019 /PRNewswire/ — Online fashion and lifestyle marketplace Zilingo has announced 226M USD of funding in one of largest funding rounds for an eCommerce startup. Tipped by Tech in Asia as a “next unicorn”, Zilingo is powering its future growth with the help of Insider’s AI-backed Growth Management Platform (GMP).

CEO Ankiti Bose: “The Future of Retail is in Meaningful Experiences”

Using Insider, Zilingo will continue to deliver personalized experiences to drive its digital growth. The partnership has opened the door for a tightly woven, highly targeted user experience for Zilingo’s customers across all its channels, including web, mobile web, mobile apps and ad channels.

Speaking to e27, CEO Ankiti Bose said: “We believe that the future of retail is in meaningful experiences. We’re continuously experimenting with brand building and implementing creative campaigns to reach more people in all our markets.”

Bose continued: “Commerce in general is also moving away from traditional browse, click, shop experiences to more entertaining experiences for the consumer. It’s no longer just about utility, it’s about delight and entertainment as well.”

Outsmarting Competition in Retail with Insider’s AI Technologies

Patrick Steinbrenner, Managing Director for APAC at Insider, says, “We’re delighted to be trusted as Zilingo’s partner at this incredibly exciting stage of growth. Zilingo truly understands the importance of delivering relevant, delightful and hyper-personalized customer experiences when it comes to driving loyalty and maximizing the ROI from digital marketing efforts. Zilingo is at the forefront of seamless omnichannel marketing, setting trends and continually pushing limits to outsmart its competitors.”

He added: “Working with Zilingo’s marketing team, our growth consultants constantly have their minds on what’s coming next. Zilingo’s hyper-growth trajectory relies not only on being a leader in the fashion industry, but in customer experiences too. In the coming months, together we’ll be working towards further enhancing customer experiences across Zilingo’s digital channels.”

Using Insider’s AI engine and predictive segments like Likelihood to Purchase, Customer Lifetime Value, and Likelihood to Churn, Zilingo and Insider plan to deliver even more effective, precision-targeted experiences on web, mobile web, app and advertising channels, taking Zilingo’s digital growth and customer loyalty to the next level. The teams will also focus on significantly boosting mobile conversions by delivering highly-personalized, mobile-first experiences on both web and app.

About Insider

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Insider is a technology company with offices in London, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Ankara and Kuala Lumpur. Insider was listed as one of Europe’s 100 Hottest Startups by WIRED Magazine in 2018 and won Red Herring Top 100 Europe in 2017. CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

Some of most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 450 businesses across various industries including UNIQLO, Singapore Airlines, Carrefour, Tokopedia, Samsung, Virgin, New Balance, Nissan, Huawei, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon, IKEA and CNN.

SOURCE Insider