Growth Makers Club: Eureka Online Workshop

The $2 Trillion Search Discovery Problem

Discover how Insider's Eureka can help you personalise search results, improve search precision, and deliver exceptional shopping experiences that turn browsers into buyers.

27 August 2024 | 14:30 (GST+4) | 45 mins | Online

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Many brands are empowering their search discovery with Insider

Boost Search Discovery and Conversions with AI-Powered Search

30%

decrease in bounce rate

3x

higher conversions

2.6x

increase in AOV

Eureka proactively recommends products based on customers’ browsing history, preferences, or market trends. It powers the search functionality of websites to find what people are looking for in the shortest possible time, showing your customers you know them better than anyone.

Here's what you will learn:

Effortless Search Discovery: Learn how AI personalizes search results, making it easier for customers to find what they need – faster.

Boost Conversions & Sales: Discover strategies to leverage AI and personalization to drive higher conversion rates and boost your bottom line.

Unleash the Power of AI: Dive deep into the potential of Artificial Intelligence, Machine Learning, and Natural Language Processing for your online business.

Hear from the Experts: Get insights from industry leaders and a real-world case study showcasing the power of AI in action.

Meet the Speakers

Aditya Jaiswal
Senior Solutions Consultant
Aditya Jaiswal
Senior Solutions Consultant
Alireza Poloei
Account Director, MEA
Alireza Poloei
Account Director, MEA
Aditya Jaiswal
Senior Solutions Consultant
Aditya Jaiswal
Senior Solutions Consultant
Alireza Poloei
Account Director, MEA
Alireza Poloei
Account Director, MEA
Aditya Jaiswal
Senior Solutions Consultant
Aditya Jaiswal
Senior Solutions Consultant
Alireza Poloei
Account Director, MEA
Alireza Poloei
Account Director, MEA
Agenda
2:30 PM
Introduction to Search Discovery

Powered by Artificial Intelligence, Machine Learning, and Natural Language Processing.

2:40 PM
Importance of Onsite Search, Intro to Eureka

Highlight the crucial role of effective onsite search for a positive user experience.

2:50 PM
Eureka Use Cases

Showcase the key features and benefits of Eureka, emphasizing its speed, customization options, and comprehensive service offering.

3:00 PM
Live Demo

Live Demo to explore the experience with Eureka and a Q&A session.

This Webinar is perfect for:
  • E-commerce Leaders & Product Managers
  • Marketers & Content Creators
  • Search & UX Professionals
  • Sales & Customer Success Teams
  • Anyone Interested in AI for Business

 

Don't miss out! Register now for FREE and unlock the future of online search.

Frequently Asked Questions

Why is site search important in eCommerce?

Site search is crucial in eCommerce as it helps users quickly find specific products among a vast inventory, enhancing user experience and increasing conversion rates. Effective site search leads to higher customer satisfaction and improved sales by reducing navigation time and helping customers to find the items they’re looking for.

What is product discovery?

Product discovery refers to the process of helping customers explore and find relevant products they might not have specifically searched for. It involves using a solution like Insider’s Eureka to present personalized recommendations, trending items, or related products to enhance the shopping experience and drive additional sales.

How to do product discovery?

Product discovery can be accomplished with cross-channel marketing platforms such as Insider for collaborative filtering, analyzing user behavior, and utilizing machine learning algorithms to suggest complementary or popular items based on a customer’s browsing and purchasing history, even when they’re not on-site.

Why are personalized search results important?

Personalized search results are vital because they cater to individual preferences and past interactions, leading to more relevant and engaging shopping experiences. By presenting items aligned with a user’s interests, personalized results increase the likelihood of purchase.

How do I optimize the search bar?

To optimize the search bar, ensure it’s prominently placed, easily accessible on all pages, and equipped with an autocomplete feature to suggest relevant queries. Implement advanced filters, synonyms, and typo tolerance to enhance accuracy and make sure to regularly analyze search analytics to identify user patterns and continually refine the search experience.